Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.
While certain SEO methods have evolved, SEO itself remains essential for law firms. Use SEO strategies to reach potential clients in your area, increase search rankings, and cultivate a greater sense of authority and trust.
If you are looking to boost your law firm’s SEO strategy in the new year, it’s time to invest in quality content, prioritize the user experience, and build your local authority. These efforts will make you visible to potential clients in need of legal assistance.
In today’s digital landscape, the more Google-friendly you make your website, the more your firm will become visible to potential clients. By marketing to your community, exploring backlink opportunities, and monitoring your client reviews, you can take your local SEO efforts to the next level.
As you focus on building your legal practice, it’s important to consider the different paths that potential clients may take before they decide to work
Paid search advertising (PPC) campaigns can be a successful way to reach more potential clients and boost your law firm’s online presence. By planning ahead and articulating your specific digital marketing goals, you can implement a PPC campaign that best addresses your needs.
Google recently announced that it is extending its mobile-first indexing deadline from September 2020 to March 2021. To prepare for this transition, it’s a good idea to make sure your legal website is mobile-friendly and easy for Google to assess and index when the time comes.
Google’s ranking algorithm heavily rewards content and creators who consistently exhibit expertise, authority, and trustworthiness (E-A-T, for short). As an attorney, there are some specific strategies you can use to become more Google-friendly and visible to potential clients.
When it comes to SEO marketing strategies, plenty of myths abound. It’s worth taking a closer look at some common SEO myths so that you can use more effective and productive tactics to achieve your marketing goals.
It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
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