Essential Reading
Why you should stop Googling yourself.
It doesn’t do what you think it does. In fact, what you see is quite misleading.
How people actually choose an attorney.
They go online, but they don’t go far. Most people want a lawyer very close by to help with a very specific problem.
Your website is like a houseplant.
It needs constant attention or it dies. If yours isn’t producing results, this is probably why.
Case Studies
Firm: Sarah White, Attorney at Law
Practice area: Estate
Market: Georgia
How reviews helped Sarah White become the top estate lawyer in Georgia.
How Howard Family Law made headway in a very crowded market.
How destigmatizing bankruptcy lead to big results.
Firm: Henderson Taylor Law Firm
Practice area: Personal Injury
Market: Seattle / Vancouver
Henderson Taylor achieved unparalleled search engine dominance for personal injury.
Firm: The Vern McCray Law Firm, PLLC
Practice area: Criminal Defense & Family Law
Market: Camas / Vancouver
The Vern McCray Law Firm Secures Top-Tier Search Engine Visibility with Strategic SEO for Criminal, Family, and Estate Law.
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Latest Articles
Why Isn’t Your Law Firm Showing Up in ChatGPT or Google AI Overviews?
Is your law firm not showing up in AI search results like ChatGPT or Google AI Overview? If so, here are some of the most common reasons why AI search results aren’t prioritizing your website.
Why Your Law Firm’s Web Design Matters Now More Than Ever
The design of your law firm’s website plays a critical role in the success of your content marketing strategy and online visibility. Learn more today by contacting a top law firm content marketing strategist.
Why Knowing Your Competition is Essential For Impactful Law Firm Marketing
Competitive analysis for law firms helps your practice tailor your content marketing strategy to highlight your unique selling proposition (USP) and reach more of the clients you are hoping to serve. Learn more by contacting a content marketing strategist who specializes in helping law firms grow.
How the E-E-A-T Framework Maximizes Your Law Firm’s Content Marketing Efforts
Using Google’s E-E-A-T framework boosts your law firm’s online visibility and improves your chances of being cited in the AI Overview. Learn more today by discussing your goals with an experienced content marketing for law firms strategist.
Why Generative Engine Optimization (GEO) For Law Firms Matters
Many attorneys have heard of search engine optimization, but generative engine optimization is the latest strategy to boost online visibility. Learn more about the importance of incorporating a GEO strategy into your overall digital marketing approach.
Why Client Targeting Matters For Improving Your Law Firm Marketing Strategy
The best way to make your law firm’s content marketing strategy impactful is to define your target clients and tailor your approach to appeal to them. Learn more about the importance of client targeting when taking your law firm’s digital marketing strategy to the next level.
Does Social Media Marketing For Law Firms Still Matter?
With all the focus on adapting a content marketing strategy in the age of AI, does social media advertising still matter? Yes, and here’s why.
How Law Firms Can Adapt Their Marketing Approach in the Zero-Click Era
The advent of Google’s AI Overview feature has ushered in a new era of zero-clicks. Here’s how to update your law firm’s digital marketing strategy to remain competitive and visible to potential clients.
The Top Law Firm Content Marketing Mistakes to Avoid in the Age of AI-Powered Search
As the foundations of web searches change, it’s essential to make sure your law firm adapts your digital marketing strategy to remain competitive. Learn more about some of the top content marketing mistakes to avoid and some strategies for boosting your online visibility today.
Your Law Firm’s AI-Friendly FAQ Guide to Successfully Boost Your Online Visibility
AI-powered search engines rely on well-crafted FAQ sections to craft relevant AI overview summaries. Here’s how law firms can use FAQs to boost their visibility and attract more clients to their practices.
Creating and Marketing Your Law Firm’s Unique Value Proposition to Boost Your Online Visibility
Setting your law firm apart from others is the cornerstone of effective digital marketing. Creating an impactful unique value proposition is your first step to connecting with more of the clients you are hoping to serve.
Understanding Answer Engine Optimization (AEO) For Law Firms
As more search engines become AI-powered and answer-driven, it’s time for your law firm to incorporate answer engine optimization (AEO) best practices into your current content marketing strategy. Learn more about AEO and digital marketing today.