Essential Reading
Why you should stop Googling yourself.
It doesn’t do what you think it does. In fact, what you see is quite misleading.
How people actually choose an attorney.
They go online, but they don’t go far. Most people want a lawyer very close by to help with a very specific problem.
Your website is like a houseplant.
It needs constant attention or it dies. If yours isn’t producing results, this is probably why.
Case Studies
Firm: Sarah White Law
Practice area: Estate
Market: Georgia
Firm: Henderson Taylor
Practice area: Personal Injury
Market: Seattle / Vancouver
Latest Articles
How Your Law Firm Can Get More 5-Star Client Reviews
If your law firm wants to gather a higher volume of favorable client reviews, try to streamline the review request process and make it convenient for your clients. Discuss your legal marketing strategy with a digital marketing expert to learn more.
Recognizing the Limitations of Using AI to Handle Your Law Firm’s Content Marketing Needs
While using AI to generate marketing content for your law firm is tempting, there are many limitations to relying too heavily on this technology, such as stilted or inaccurate content, lack of creativity, and content that fails to engage with clients emotionally.
Why It’s Time to Invest in Social Media Marketing to Grow Your Law Firm
It’s never been easier—or more crucial—to harness the power of social media marketing to boost client engagement and grow your law firm. Here are some simple tips to help you get started.
What Law Firms Can Expect From Google’s March 2024 Search Update
Google’s March 2024 Core Update aims to improve search result quality and upgrade its spam policies. Here’s what the update means for your law firm’s digital marketing strategy.
How Can My Law Firm Capture More Leads in 2024?
You can grow your law firm and engage more clients by improving your digital marketing strategy, prioritizing SEO best practices, and managing online reviews effectively. Discuss your law firm’s marketing goals by talking to a skilled legal marketing professional today.
The Best Way Your Law Firm Can Respond to a Negative Client Review
While no law firm wants to receive a negative client review, there are strategies for responding to these reviews with grace and professionalism. Inviting the client to discuss their concerns offline and acknowledging your firm’s investment in the client experience are great places to start.
Using Google’s Latest Ranking Factors to Improve Your Law Firm’s Visibility in 2024
As you revisit your law firm’s digital marketing strategy, it’s critical to use Google’s latest ranking factors to boost your visibility in 2024. Prioritizing high-quality content, backlinks, and keywords can propel your website higher among the search results pages.
How Your Law Firm Can Benefit From a Social Media Marketing Strategy
Investing in a social media marketing strategy can benefit your law firm in several ways, such as bringing in new clients and building awareness of your legal services. Discuss your goals with a trusted and friendly legal marketing expert today.
How AI Tools Are Poised to Transform Law Firm Marketing Strategies
With the exponential development and increasing availability of AI technology, law firms are eager to use these tools to maximize their marketing efforts. Here’s what you need to know before you go all-in on using AI tools to market your legal services.
Top Factors That Influence How Clients Choose a Law Firm
If your law firm is hoping to attract and engage more clients, try adopting client-centered strategies to improve the effectiveness of your digital marketing efforts. Focusing on high-quality content, anticipating client needs, and maintaining transparency are great ways to start.
A Preview of the Top Legal Marketing Trends for 2024
Digital marketing continues to evolve as we move further into the 2020s. Take your law firm’s marketing efforts to the next level by concentrating on building a strong brand, integrating automation wisely, and embracing social media marketing.
Top Legal Marketing Trends to Look For in 2024
As you identify your law firm’s digital marketing goals for 2024, consider how trends like artificial intelligence, video advertising, and social media marketing campaigns will impact your strategy. Investing in a targeted approach can grow your law practice in the New Year.
