A bankruptcy attorney based in New York was looking to reduce client apprehension about the filing process. Establishing trust and communicating empathy remain top priorities for attorney Jessica Grady. In order to address these specific needs, we used a novel approach to branding and website design for law firms to create client personas that inspired a responsive, user-centered, conversion-focused website.
It was immediately clear that a deep dive into user research would have a monumental impact on the success of the brand and digital presence. An exhaustive review of Grady BK's target demographics' behaviors, wants, needs, and goals were vital to the project.
Attorney Jessica Grady recognizes the persistent stigma around filing for bankruptcy. She wanted to cultivate trust with potential clients and help them explore their debt relief options. Together, we identified three objectives to help her website and digital marketing strategies overcome existing challenges:
Establishing client trust was our top priority.
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