Find the plan that's right for you.
Essential
Best for smaller firms in regional markets who want to be found online and generate new business.
Key Features:
- Listings in 50 directories
- Review engine
- Link building
- Monthly content and site updates
- Basic website security
Example:
A lawyer in Nashville has moved several times and Google doesn’t know where to find him. He wants to clean up is online presence and begin improving his rankings.
Why it Works
Our base SEO package has everything this lawyer needs to clean up his online presence. By improving accuracy, we instantly increase his visibility. By starting to bring attention to his website, new clients begin to find him.
Key Drivers
Over fifty general and legal specific directories require pixel-perfect accuracy. When any discrepancies are present, Google penalizes you. We make sure everything is spotless in your listings.
SEO Impact
Reviews, link building, and monthly content all go a long way towards letting Google know you are there, you are stable, and you are active. This begins to improve your rankings.
Growth
Best for law firms looking to expand visibility in mid-size markets and drive more inbound leads.
Everything in essentials, plus:
- Link Reclamation
- Competitive & Content Analysis
- Blog Seeding
- 300% More Content
- Audit & Roadmap, Quarterly
- More Frequent Site Updates
Example:
An estate lawyer in Kansas City wants to bring in more clients but she doesn’t have the additional staff to double or triple in size.
Why it Works
Neither Kansas City nor estate law are ultra competitive areas. They are not, for example, personal injury, which is competitive everywhere. Here, the growth package is sufficient to increase visibility and bring in new clients.
Key Drivers
Content begins to become essential. A 300% increase in monthly content helps to make the lawyer’s website visible in a not very crowded market.
SEO Impact
SEO becomes more targeted in Growth, we use competitive analysis to find weak points in your local market and expoit them with targeted keywords.
Evolve
Best for law firms in more competitive markets who want to scale up at a faster pace.
Key upgrades from Growth:
- Advanced SEO tactics increase to monthly
- Content now at 6,000 words per month
- Site updates multiple times per month
- Quarterly audit ensures targets are met
- Enhanced website security
Example:
A family law firm in Portland is looking to expand. They already have an online presence, and they show up in local searches, but they want to rank higher and bring in a larger portion of the market.
Why it Works
Family law in Portland, Oregon is fairly competitive. There are already several well established firms with their own marketing programs. In order to out flank the competition, the Evolve package is necessary.
Key Drivers
Everything begins to be dialed up in the Evolve package. Content is constantly delivered, significant time is being spent on monthly SEO practice, and quarterly audits ensure the entire program stays on target.
SEO Impact
Blog seeding and all advanced SEO are now monthly, a 3x increase over the Growth package. In addition, we audit and disavow toxic backlinks, keeping your profile healthy.
Dominate
Best for high-growth firms looking to outrank the competition and capture leading market share.
Key Features:
- PR & Premium Listings
- Yahoo, Business Insider & Apple News +
- Targeted local market articles
- Monthly time spent on SEO increases 4x
- Website is updated constantly
Example:
A real estate law firm in Las Vegas wants to become number one. They have added several lawyers and they’re looking to become the go-to firm for real-estate in their booming market.
Why it Works
To own any category in large urban area is going to require significant effort. Fortunately, the business opportunity afforded by premium placement more than makes up for the cost. The Dominate package is designed to blanket a specific market with targeted features that far outstrip the competition and push your firm to the top.
Key Drivers
Everything in the dominate package is turned up to 11. Updates are constant, placement is premium, and content is everywhere. Your firm becomes inescapable to both algorithms and clients.
SEO Impact
Premium placement and a heavy publishing schedule translate to a significantly raised digital profile. Targeted local articles and a 4x increase in SEO efforts ensure that your digital footprint is everywhere.
| Essential | Growth | Evolve | Dominate | |
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| Smaller firms in regional markets who want to be found online and generate new business. | Smaller firms in regional markets who want to be found online and generate new business. | Law firms looking to expand visibility in mid-size markets and drive more inbound leads. | Law firms in more competitive markets who want to scale up at a faster pace. | High-growth firms looking to outrank the competition and capture leading market share. |
SEO - Base | ||||
| Listings Management | | |  |  |
| Review Driver | | |  |  |
| Link Building | | |  |  |
| Premium Listings | | | |  |
SEO - Advanced | ||||
| Backlink Audit & Blog Seeding | |
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| Competitive & Content Analysis | |
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Content Marketing | ||||
| Researched, written & published content on your website. |
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Audit & Roadmap | ||||
| Strategic assessment of where you stand and where you need to go | |
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Website Management | ||||
| Updates to your firm's |
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| Security |
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| UX & heatmap analysis | | |
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Reporting Dashboard | ||||
| Transparent reporting. Clear window into system performance. |
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| Custom reporting | | | |
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PR & Premium Placement | ||||
| 12 articles per year in outlets such as: Business Insider, MSN, Yahoo! & | | | |
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| Quarterly digital press release blitz. | | | |
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