Tailoring your website, blog posts, client review sites, Google My Business profile, and other online marketing tools to appeal to search engine algorithms can boost your rankings and engage more prospective clients.
As Google’s search algorithm sees growth in client reviews and your responses to them, it will start to rank your website higher to searchers in your area.
As you consider your law firm’s marketing strategy, it’s worth exploring how creating blog posts on a regular basis can boost your search engine rankings and attract more organic traffic. Regularly posting user-friendly content is a great way to engage more clients.
Google’s search algorithm continues to prioritize sites with high-quality written content that answers common user questions. Making your website mobile-friendly also boosts your search result ranking.
Before you can move forward with a newer, more effective marketing strategy, you need to take some time to assess your current marketing approach. Check out how other law firms in your area are marketing themselves, articulate your goals, and track your progress to grow your legal practice.
If you haven’t updated your website in a while, now’s a great time to do a quick “health check” to ensure you are getting the most out of your website. Updating CTA buttons, links to social media, and attorney bios is a great way to start.
It’s time to take your digital marketing strategy to the next level by identifying what efforts are working and ditching those that aren’t. Harness the power of social media to show clients that your services are personalized and effective.
Google announced its forthcoming Multitask Uniform Model (MUM) to transform the way we search. MUM wants to function as a more active and responsive research assistant that answers your questions but also anticipates other information you may need to form a complete picture of the topic.
Search algorithms like Google favor fresh, relevant, and search-friendly content, so make sure that your digital marketing efforts continue to evolve. Creating relevant content, monitoring online reviews, and highlighting your presence within your community are great ways to get started.
Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.
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