Paid search advertising (PPC) campaigns can be a successful way to reach more potential clients and boost your law firm’s online presence. By planning ahead and articulating your specific digital marketing goals, you can implement a PPC campaign that best addresses your needs.
Google recently announced that it is extending its mobile-first indexing deadline from September 2020 to March 2021. To prepare for this transition, it’s a good idea to make sure your legal website is mobile-friendly and easy for Google to assess and index when the time comes.
Google’s ranking algorithm heavily rewards content and creators who consistently exhibit expertise, authority, and trustworthiness (E-A-T, for short). As an attorney, there are some specific strategies you can use to become more Google-friendly and visible to potential clients.
When it comes to SEO marketing strategies, plenty of myths abound. It’s worth taking a closer look at some common SEO myths so that you can use more effective and productive tactics to achieve your marketing goals.
It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
Though it may seem like having more websites for your company offers more opportunities for your clients to find you, in reality the opposite is
Oh boy. What a week. Moving on (because what else is there to do?), we’re looking at a stark difference in corporate emergency response policies
Having positive reviews about your legal practice is becoming increasingly important in the decision-making process of would-be clients. According to the individuals over at FormStack, 83%
As opposed to those that sell physical products, many companies that offer professional services believe that social media is simply irrelevant to their clients. While
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