Google’s search algorithm continues to prioritize sites with high-quality written content that answers common user questions. Making your website mobile-friendly also boosts your search result ranking.
Before you can move forward with a newer, more effective marketing strategy, you need to take some time to assess your current marketing approach. Check out how other law firms in your area are marketing themselves, articulate your goals, and track your progress to grow your legal practice.
If you haven’t updated your website in a while, now’s a great time to do a quick “health check” to ensure you are getting the most out of your website. Updating CTA buttons, links to social media, and attorney bios is a great way to start.
It’s time to take your digital marketing strategy to the next level by identifying what efforts are working and ditching those that aren’t. Harness the power of social media to show clients that your services are personalized and effective.
Google announced its forthcoming Multitask Uniform Model (MUM) to transform the way we search. MUM wants to function as a more active and responsive research assistant that answers your questions but also anticipates other information you may need to form a complete picture of the topic.
Search algorithms like Google favor fresh, relevant, and search-friendly content, so make sure that your digital marketing efforts continue to evolve. Creating relevant content, monitoring online reviews, and highlighting your presence within your community are great ways to get started.
Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.
While certain SEO methods have evolved, SEO itself remains essential for law firms. Use SEO strategies to reach potential clients in your area, increase search rankings, and cultivate a greater sense of authority and trust.
If you are looking to boost your law firm’s SEO strategy in the new year, it’s time to invest in quality content, prioritize the user experience, and build your local authority. These efforts will make you visible to potential clients in need of legal assistance.
In today’s digital landscape, the more Google-friendly you make your website, the more your firm will become visible to potential clients. By marketing to your community, exploring backlink opportunities, and monitoring your client reviews, you can take your local SEO efforts to the next level.
