Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update
For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently,
Like the millions of college freshman currently exploring everything higher education has to offer, Google is getting experimental. In its continued effort(s) to establish greater
For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you
It’s no secret that having an optimized, accurate, and engaging website is crucial in standing out from your competitors in the Google age. What you
Two weeks ago, telecommunications giant Verizon purchased faded internet star Yahoo for a whopping $4.8 billion. Following the announcement, many asked simply, “Why?” Though most
So you have your readers’ attention, now how do you get them to convert? When it comes to creating original, effective content that leads to
Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices
There are a number of tools to keep in mind when implementing an effective content marketing strategy. While this is hardly an exhaustive list, the
We Knew It Was Coming Google warned us that an additional mobile-friendly algorithm boost was going to be coming this month. The update has rolled out but
