There are a number of tools to keep in mind when implementing an effective content marketing strategy. While this is hardly an exhaustive list, the following steps are illustrative of the kind of effort required to grow your brand and enhance your web presence.
1. Treat Your Website Like a McLaren 12C GT3 Race Car (or Something)
Okay, so your website isn’t actually participating in the Daytona 500. That doesn’t mean, however, that it doesn’t require a tune up (I’ll go ahead and abandon this metaphor now). According to Strangeloop.com, a one-second delay in page load time results in 7% conversion loss, 11% fewer page views and a 16% decrease in client/customer satisfaction. Furthermore, 40% of customers abandon sites that take longer than three seconds to load, and 80% fail to return, according to eConsultancy.com.
2. Write for Humans
You may think this should go without saying, but history tells us that it bears repeating: when it comes to content marketing, you must write for humans first, and search engines second. Stay focused on how potential clients/customers engage with your brand. Forget Google and instead create content that will help potential clients/customers find solutions to their problems. Remember that content marketing is about crafting share-worthy content.
3. Don’t Overlook Images
It’s imperative to ensure that the photos on your site include relevant keywords in their alt tags. These keywords should — drum roll please — be relevant to the images with which they’re associated. A picture of an apple, for example, should not be accompanied with the words, “yellow banana extravaganza.”
4. Mo’ Metas, Mo’ Conversions
Because meta titles and descriptions are the first bits of information a potential client/customer sees when searching for a given product, it’s pivotal that you embed your site with — say it with me, now — original, relevant content. As always, abstain from infecting your metas with duplicate content.
5. If You Remember Nothing Else, Remember This
When it comes to outfitting your website with original, relevant and easy-to-navigate content, keep the following questions in mind:
- Does my content engage the reader?
- Am I consistently incorporating fresh, relevant content?
- How effective is my content in terms of my overall marketing strategy?
- Is my content varied enough as to attract a wide variety of potential clients/customers?
Let’s Get to Work
When designing an effective content marketing strategy, we strongly encourage you to work with a highly-skilled digital marketing agency such as LegalRev. We take great pride in the work we produce, and our skilled team of writers and developers maintains a consistent focus on the tools necessary to enhance our clients’ web presence. Contact us to learn more and get started.