Legal Marketing Articles

How Law Firms Can Make the Most of the About Page to Engage With Clients

As more website visitors are hoping to learn more about the people behind the services, your law firm’s About page is more important than ever. Creating a compelling About page is a great way to increase your conversion rate and encourage more clients to schedule an initial consultation.

5 Components of an SEO-Friendly Law Firm Website

Building, updating, and maintaining your firm’s website is an essential part of your digital marketing strategy, as websites that follow search engine optimization (SEO) best practices tend to rank higher among the search engine results and attract more potential clients.

How Law Firms Can Attract Their Ideal Clients

As you consider how to grow your law firm’s client base, it’s important to consider strategies for attracting more of the kinds of clients you hope to serve. You can start by creating a few client personas to give you an idea of the types of people you are hoping to attract.

Why Your Law Firm Needs a Mobile-Friendly Website

As people overwhelmingly turn to search engines to locate an attorney or find the answer to a legal question, creating a website and online content that addresses common concerns and topics is essential in driving potential clients to your website.

Why Your Law Firm’s Brand Matters

Taking some time to identify and articulate your law firm’s brand can attract more of the clients you’re hoping to serve and build your law firm’s reputation, both online and throughout your community.