By now, most smaller law firms recognize the basics of an effective content marketing strategy. At a minimum, maintaining a user-friendly (and mobile-friendly) website is critical to remaining visible to potential clients in your area. Other digital marketing for law firm strategies include posting regular blogs or social media updates, exploring common client concerns and topics, and implementing an effective reputation management strategy that builds brand awareness and boosts your visibility and trustworthiness throughout your community. While many of these law firm content marketing strategies are time-tested and results-driven, you may want to explore some more innovative ways to reach potential clients and grow your law practice steadily and sustainably.
The dedicated team of digital marketing for law firms experts at LegalRev is here to work with your law firm to understand and articulate your specific marketing goals. Next, we can build a customized digital marketing strategy that can help you begin to get the results you’re looking for. Let’s take a look at some of the more innovative, “outside the box” digital marketing strategies that you may wish to consider as you revisit and update your current content marketing for law firms strategy.
Why Law Firm Content Marketing Matters
Before we start exploring some of the ways your law firm can adapt your content marketing strategy to set itself apart from other law firms in your area, it’s worth taking some time to understand the purpose of digital marketing for attorneys. Essentially, the goal of an effective content marketing strategy is to position your firm near the top of the search results pages, increasing the odds of a potential client seeing your information and clicking through to your website. Once they arrive on your firm’s website, the care and attention you’ve put into optimizing your website to be as client-friendly and intuitive as possible will ideally prompt the site visitor to schedule a consultation or reach out directly to your firm for more information. With these goals in mind, there are several steps you can take to boost your visibility and appeal to the search engine algorithm (like Google) so that it will rank your website higher among the search results pages.
Creative Digital Marketing For Law Firms Ideas to Try
If your law firm is feeling like your current approach to digital marketing is growing somewhat stale, it may be time to revisit your plan and find ways to make it more impactful. Beyond the common strategies of creating and maintaining a client-friendly website and weaving common search terms organically into your existing content, here are some other approaches to explore in order to give your law firm content marketing strategy a fresh and vibrant boost.
Highlight Your Differences as a Law Firm
Yes, potential clients want to know that the attorney they choose has the experience necessary to help them resolve their issue. But how does someone decide which law firm to work with in the first place? As you review your law firm’s current website, look at it from the perspective of a potential client. What distinguishes your firm from other law practices in your area that provide similar services? When you take the time to call attention to the qualities that make your firm unique, your site visitors are more likely to respond to these specific characteristics or experiences that they can’t get anywhere else.
Consider Using Short Videos to Drive Client Engagement
Social media marketing for lawyers may seem daunting for law firms, especially smaller law practices that often do not have the time to focus on this component of their digital marketing strategy. Additionally, there is still somewhat of a stigma attached to social media marketing for more formal professions, as these channels may not seem suited to “serious” posts or professional organizations. However, social media platforms like TikTok and Instagram can be tremendously powerful places to connect with potential clients and build brand awareness of your law firm. Creating short, informative videos that answer common client questions or concerns can speak directly to those you are hoping to serve while also demonstrating your firm’s approachable nature and genuine interest in connecting with your clients. Reach out to the LegalRev team to learn more about harnessing the power of social media marketing for law firms and increasing client engagement across these popular platforms.
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Let Your Clients Advertise Your Law Firm
As with any industry, customer satisfaction is the cornerstone of a successful business. Impactful and engaging advertising campaigns often use the words of real customers to highlight their positive experiences with the brand or service. Law firms are no different—you can use client reviews to showcase your firm’s established history of delivering exceptional legal services to those you have represented. For example, you can ask a client whom you recently helped achieve a favorable outcome to write a brief review of their experience of enlisting your services. With their permission, you can display their kind words on your website or share the review via social media. Any law firm can brag about the quality of its legal services, but client testimonials give a clear and accurate picture of what potential clients can expect from moving forward with a particular law firm. If you are interested in learning more about how to integrate client testimonials into your marketing strategy for law firms approach, reach out to LegalRev to get started.
It’s Time For a Fresh and Impactful Digital Marketing Strategy
As a smaller law firm, the bulk of your time is spent serving your clients. Understandably, other items on your to-do list (like focusing on a digital marketing strategy) are lower on the list of priorities and can fall by the wayside as the weeks pass by. It’s important to recognize that you don’t have to go it alone when piecing together a content marketing strategy for your law practice, nor do you have to devote the majority of your budget to a large, impersonal marketing firm in order to get the results you want. The LegalRev team is here to work with you to design a customized and cost-effective digital marketing strategy to help you secure your desired outcomes.
When it comes to an effective digital marketing strategy, your law firm deserves the best. At LegalRev, we know how to help smaller law firms get the results they’re looking for while engaging with more of the people and businesses they are hoping to serve. Give us a call today at (800) 893-2590 to get started with a knowledgeable digital marketing for law firms specialist.
