Category: Legal Marketing

What Generative AI Search Tools Mean for Law Firms

As generative artificial intelligence (AI) tools integrate more with existing technologies and business practices, it’s essential to understand how generative AI will affect SEO best practices for law firms.

​​How to Take Your Attorney Bio Page to the Next Level

Increase your law firm’s authority, visibility, and trustworthiness by creating an “Attorney Bio” or “Firm Overview” page that distinguishes your firm from all the rest and shows potential clients what you’re all about.

Avoid These Law Firm Social Media Marketing Mistakes

As you design your law firm’s social media marketing strategy, avoid falling prey to common mistakes, such as failing to understand your target audience, posting too much about your firm, and responding too quickly to negative comments.

5 Marketing Strategies of Successful Law Firms

Whether your law practice has an established marketing strategy or you are looking to maximize its effectiveness, consider using strategies like focusing locally, posting new content regularly, and expressing your genuine interest in serving people to cultivate client trust.