Like the millions of college freshman currently exploring everything higher education has to offer, Google is getting experimental. In its continued effort(s) to establish greater consistency between desktop and mobile searches, the world’s most popular search engine recently introduced card-based SERPs for desktop devices. Only users chosen at random have thus far been able to view Google’s new search layout, though there’s certainly reason to believe that it will soon be available to everyone out there wondering where to eat, why Pokemon Go is popular, and just what exactly is the E.U.
The Arranged Marriage We’ve All Been Waiting For
Make no mistake: Google is gradually shifting to a more uniform aesthetic, one that acknowledges both mobile’s continued significance and, perhaps now more than ever, the fact that concise, relevant content is essential to higher rankings and increased revenue. After all, relevant, well-written page content leads to better meta descriptions, which, in turn, helps your website reach the top of the SERP.
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