So you have your readers’ attention, now how do you get them to convert? When it comes to creating original, effective content that leads to conversions, the answer is both simple and complex.
Emotion, Emotion, Emotion
Emotional appeals are absolutely crucial. This is especially true in the legal industry, where cases involving divorce, personal injury and criminal defense are as personal as they are tumultuous. Original content that stresses self-improvement (i.e. “How to Move on After Divorce”) and/or what those millennials frequently refer to as #FOMO (“Fear Of Missing Out”) are paramount to instilling a belief in your readers that they do, without question, need your help.
Urgency
It’s imperative that you know your potential clients, but it’s even more important that you make them understand that a prompt response is key to a desirable outcome. As Billy Shakespeare once said, “This is what you need to do, this is why you need to do it, and you need to do it immediately.” Arrested for driving under the influence? Call a criminal defense attorney NOW. Struggling with an issue involving medical malpractice? Call an empathetic personal injury lawyer TODAY.
The Hot Take
When creating content that converts, it’s helpful to ask yourself the following questions:
- Is your content relevant?
- Is your content easy to follow?
- Does your content convey a sense of urgency?
- Does your content alleviate potential customers’ anxiety?
We Can Help
Our best piece of advice is to work with a highly-skilled digital marketing agency such as LegalRev. We take great pride in the quality of our work and we employ a skilled team of developers with a focus on content conversions. Contact us to learn more and get started!
