Category: Search Engine Optimization

5 Components of an SEO-Friendly Law Firm Website

Building, updating, and maintaining your firm’s website is an essential part of your digital marketing strategy, as websites that follow search engine optimization (SEO) best practices tend to rank higher among the search engine results and attract more potential clients.

The Future of Digital Marketing Trends For Law Firms

You probably know that building and maintaining a client-focused website, asking for client reviews, and writing SEO-friendly content are smart ways to grow your practice. New strategies, such as conversational marketing and video marketing, can help you grow your practice in 2022 and beyond.

Looking Back at the Top Legal Marketing Strategies of 2021

Taking stock of what strategies worked well—as well as those that didn’t—can help attorneys inform their digital marketing goals for 2022 and beyond. Investing in your firm’s website and creating Google Ads is a great way to get started.

3 Effective Legal Marketing Strategies For 2022

If you’re looking to grow your law firm in the new year, consider implementing SEO strategies, investing in Google Ads, and prioritizing the client experience. Over time, these efforts will grow into greater visibility, higher rankings, and an increase in client calls.

How People-First Marketing Efforts Can Grow Your Legal Practice

When you take the time to build your website, content, blog posts, social media posts, and other marketing materials with your clients in mind, people will notice. Many clients simply want to feel heard and supported, so approach your digital marketing strategy with this thought in mind.

Understanding the Power of Local SEO for Law Firms

Tailoring your website, blog posts, client review sites, Google My Business profile, and other online marketing tools to appeal to search engine algorithms can boost your rankings and engage more prospective clients.