As an attorney, your primary responsibility is working with your clients to help them achieve their desired outcomes. To this end, the majority of your time is devoted to communicating with your clients and working to resolve their legal issues. However, in order to ensure a healthy and lasting law practice, you will need to attract a steady stream of clients and nurture ongoing relationships with those you serve. Unfortunately, merely having a working website is not enough to reliably grow your law practice and make your services visible to potential clients in your area. Creating an impactful digital marketing strategy takes time and effort, and it can seem intimidating when you are uncertain about how to get started. Although some larger law firms establish their own internal marketing departments, smaller law practices may not have the resources to go this route. Instead, they may consider a more do-it-yourself approach by reading up on the most current search engine optimization (SEO) best practices and other strategies to make their websites more visible to search engines. It’s natural to wonder whether it’s worth working with a marketing firm to develop and implement a digital marketing strategy for your law practice. This post will highlight some of the benefits of working with a marketing agency that understands how to customize its approach to ensure that you obtain your desired results.
A Proven Track Record of Helping Law Firms Grow
The clearest benefit of working with a marketing firm is trusting that these professionals understand how to design effective marketing strategies for law firms like yours. You can examine their track record to see how they have served other law firms in the past and helped them boost their online presence. The landscape of digital marketing changes so fast, and it can be challenging to keep up with the most current trends and best practices. Enlisting the guidance of an established marketing firm ensures that you gain access to industry experts who can identify your law firm’s goals and develop strategies to help you achieve them. These marketing professionals recognize the wide breadth of strategies available to law firms, allowing them to create a comprehensive and targeted digital marketing strategy that drives the results you’re looking for.
Harnessing the Power of Metrics to Improve Marketing Strategies
Another advantage of involving a marketing firm to help you grow your law practice is that these professionals understand how to use metrics to measure the success of a particular strategy. There are several tools and metrics that can be assessed to provide immediate feedback on the impact of a newly posted blog or social media post. As an attorney, it’s easy to forget about monitoring these metrics, as your focus will likely remain on serving your clients instead of checking up on your digital marketing strategy. When you let your marketing agency keep an eye on these metrics, you can trust that they will use this data to tweak a post or take a different approach when writing future content to engage more meaningfully with potential clients. Using metrics is a great way to sharpen the effectiveness of your law firm’s digital marketing efforts within a short period of time, maximizing your chances of reaching and engaging with more potential clients in your area through targeted and impactful content and posts.
Customized Marketing Strategies Suited to Your Law Firm’s Needs
As you start looking for a marketing firm, it’s essential to recognize that the quality of their services may vary considerably. For instance, although larger marketing agencies may have greater visibility and brand recognition, their popularity does not necessarily mean that they will serve your best interests. In fact, some large-scale law firm marketing agencies prefer to work with large law firms—they may even say that they cannot work with smaller law practices or solo attorneys. Moreover, even if a more extensive marketing firm takes you on as a client, they may use a one-size-fits-all approach when creating a marketing plan. Unfortunately, an overly generic marketing strategy may prevent you from obtaining your desired outcomes. When you work with a smaller, more specialized legal marketing firm, you can trust that these professionals will listen closely to your firm’s specific needs and goals. In general, smaller marketing firms are more likely to work with their clients to develop personalized marketing strategies that best suit their unique concerns.
Building Your Law Firm’s Authority and Reputation
Establishing a targeted marketing strategy to grow your law practice often takes some time and effort. However, this investment will be worth it in the long run, as the strategies you implement will steadily prompt search engine algorithms to rank your website higher on the search results pages when someone in your area looks up information about a legal topic. Many digital marketing strategies are multifaceted, meaning that your approach may include implementing more organic keywords, posting regularly to social media, writing client-centered blog posts, monitoring and responding to client reviews, and using metrics to measure and improve the effectiveness of each marketing strategy. Although it’s possible for law firms to handle all of these components on their own, working with an established marketing agency is the best way to boost your law firm’s visibility and reputation over time. Additionally, entrusting these practices to marketing professionals gives you more time to work with your clients and serve their needs. Since the landscape of legal marketing continues to evolve, especially with the rapid proliferation of artificial intelligence (AI) automation tools, it’s helpful to partner with a marketing firm that understands your law practice’s specific needs and goals.
If your law firm’s goal is to engage with more clients and grow your practice, talk to the LegalRev team today about how we can help. Call us at (800) 893-2590 or schedule a quick meeting here to discuss your vision and marketing goals.
