Category: Search Engine Optimization

Have you ever seen the title of a blog post or article that is exceedingly appealing, only to click on the link and discover that

Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update

For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently,

For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you

It’s no secret that having an optimized, accurate, and engaging website is crucial in standing out from your competitors in the Google age. What you

Two weeks ago, telecommunications giant Verizon purchased faded internet star Yahoo for a whopping $4.8 billion. Following the announcement, many asked simply, “Why?” Though most

So you have your readers’ attention, now how do you get them to convert? When it comes to creating original, effective content that leads to

Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices

There are a number of tools to keep in mind when implementing an effective content marketing strategy. While this is hardly an exhaustive list, the