It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more.
Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can
Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not
Though it may seem like having more websites for your company offers more opportunities for your clients to find you, in reality the opposite is
Oh boy. What a week. Moving on (because what else is there to do?), we’re looking at a stark difference in corporate emergency response policies
Having positive reviews about your legal practice is becoming increasingly important in the decision-making process of would-be clients. According to the individuals over at FormStack, 83%
As opposed to those that sell physical products, many companies that offer professional services believe that social media is simply irrelevant to their clients. While
In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped
