In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not) — but what do these terms actually mean? We’re here to explain.
What’s the Difference?
According to Google, an organic search result is “a free listing in Google Search that appears because it’s relevant to someone’s search terms.” The screenshot to the right indicates paid results vs. organic results for the search “google ads.”
The results at the top of the search engine results page (SERP) have been placed there because the company paid to show their ad when a user searches a specific term (in this case “google ads”). The other results, however, appear because the content on their website directly relates to the search, thus constituting an organic search result.
Why Does It Matter?
Ranking organically in a SERP indicates that your website explains a topic or term thoroughly while also addressing the user’s question or problem. The more your website is tailored to its users, the stronger its image in the eyes of Google.
How Can I Get Started?
At LegalRev, we cater to our clients’ needs whether they are interested in paid ads or organic ranks. Call us today at (800) 893-2590 to see how we can help improve your web presence.