Google Mobile-Friendly Update Rolled Out May 2016

Google Algorithm Update Gives Higher Ranks To Mobile Optimized SitesWe Knew It Was Coming

Google warned us that an additional mobile-friendly algorithm boost was going to be coming this month. The update has rolled out but we aren’t seeing many changes.

It’s Here

Google’s John Mueller tweeted “FYI The mobile changes mentioned here are now fully rolled out…” on May 12, indicating the end of the roll-out.

Now What?

Our websites passed Google’s mobile-friendly test and followed their mobile guidelines prior to this update, so we weren’t expecting to see much of an impact for our clients. While we saw some fluctuation in ranks during the week of the roll-out, there were no major impacts for our clients.

The Future

It’s safe to say that mobile-friendliness is going to be a ranking factor for a long time. The fact of the matter is that users are searching on mobile devices, therefore mobile-friendliness is important.

Let Us Help

Our best piece of advice is to work with a highly-skilled digital marketing agency such as LegalRev. We take great pride in our quality of work and have a skilled team of developers with a focus on mobile-friendliness. Contact us to learn more and get started.

June 22, 2016