Expanding your web presence takes more than keywords and flashy images. In today’s ever-changing digital marketing industry, a successful website requires an up-to-date, informative blog.
Benefits of a Having a Blog
Law firms throughout the United States have the opportunity to attract and convert new clients through effective content marketing. This is true of any business, of course (regardless of industry), but it bears repeating due to the fact that legal keywords are the most expensive keywords on the Internet today.
How does that relate to blogging, you ask? Since legal keywords are highly competitive, the quantity, quality, and relevance of website content is even more important. Blogs provide another method of maximizing search engine optimization (SEO), but also provide a way to personally connect with potential clients. It’s the best of both worlds.
Blogs Aren’t Going Anywhere
According to WordPress.com, 409 million people view over 21.5 billion blog pages each and every month. This should hardly come as a surprise considering nearly 60 million new posts are commented on by 49.9 million people every four weeks. And as of 2014, tens of thousands of new blogs are published every day.
What to Write About
As a law firm, you may think it would be difficult to write about relevant yet intriguing topics. However, there is truly a vast amount of interesting information to cover in a law blog! From posting short write-ups regarding current events in your area that pertain to your areas of practice, to posts explaining legal terms and processes, anyone looking for an attorney would be happy to find such content.
Where Do I Start?
If you’re interested in blogging for your business, we can help you develop a content strategy that aligns with your goals, as well as implement the strategy on your behalf. As Portland’s leading digital marketing agency for the legal industry, we pride ourselves on providing personalized, white glove service. Contact us today to get started.
