Articles

Category: Online Marketing

3 Marketing Habits of Successful Law Firms

Growing your legal practice relies on a solid marketing strategy. By focusing your efforts on building your local reputation, gaining momentum, and tracking your progress, you’ll be able to maximize your digital marketing strategy and attract more clients.

Simple Digital Marketing Strategies for Small Law Firms

Search algorithms like Google favor fresh, relevant, and search-friendly content, so make sure that your digital marketing efforts continue to evolve. Creating relevant content, monitoring online reviews, and highlighting your presence within your community are great ways to get started.

Understanding the ROI of Google Ads for Law Firms

When you invest in a service like Google Ads, you’ll want to know that your efforts are paying off. By tracking your conversions and using a simple formula to calculate your ROI for a particular campaign, you can ensure that your strategy is working well for you.

How 2020 Reshaped Digital Marketing For Law Firms

The year 2020 reshaped how law firms approached their digital marketing efforts. As we begin the new year, it’s time to take advantage of remote tools and opportunities to continue reaching clients in need of legal services.

What it Means For Your Law Practice to be “Google Screened” in 2021

Google recently launched its Google Screened program for professional service providers, including attorneys and law firms. By successfully completing the rigorous application process, you’ll receive a coveted Google endorsement and reach more potential clients—but it’s not cheap.

How Using Client Personas Can Boost Your Law Firm’s Marketing Efforts

In order to market your law firm effectively to the clients you wish to serve, you need to understand the unique needs of your intended audience. Creating client personas is a useful marketing tool you can use to ensure that the content you provide directly addresses their specific concerns.

4 Digital Marketing Trends for Law Firms Worth Exploring

As we prepare for the upcoming year, now’s a great time to revisit your digital marketing goals and strategies. Investing in quality content, communicating with existing clients, prioritizing client reviews, and implementing video marketing strategies are all ideas worth exploring.