Category: Online Marketing

How Law Firms Can Attract Their Ideal Clients

As you consider how to grow your law firm’s client base, it’s important to consider strategies for attracting more of the kinds of clients you hope to serve. You can start by creating a few client personas to give you an idea of the types of people you are hoping to attract.

Why Your Law Firm Needs a Mobile-Friendly Website

As people overwhelmingly turn to search engines to locate an attorney or find the answer to a legal question, creating a website and online content that addresses common concerns and topics is essential in driving potential clients to your website.

Why Your Law Firm’s Brand Matters

Taking some time to identify and articulate your law firm’s brand can attract more of the clients you’re hoping to serve and build your law firm’s reputation, both online and throughout your community.

How PPC Advertising Can Help Your Law Firm Grow

“Pay Per Click” (PPC) campaigns like Google Ads can be a powerful tool for attracting more clients and growing your firm. Make sure the Ad grabs the searcher’s attention, anticipates and responds to their search query, and inspires a sense of trust in you and your firm.

The Future of Digital Marketing Trends For Law Firms

You probably know that building and maintaining a client-focused website, asking for client reviews, and writing SEO-friendly content are smart ways to grow your practice. New strategies, such as conversational marketing and video marketing, can help you grow your practice in 2022 and beyond.

It’s Probably Time to Redesign Your Law Firm’s Website

Evaluating your law firm’s website’s effectiveness is a critical component of any digital marketing strategy—the sooner you can identify areas of improvement, the sooner you can revamp the website to reach and engage more of the clients you intend to serve.

Is Your Law Firm Truly ‘Client-Focused’?

Taking the time to understand what your clients need, communicating your legal authority and genuine concern for their well-being, and requesting their feedback can grow your law practice in the new year.

How Law Firms Can Automate the Client Review Process

While you may have a few strategies for asking clients for reviews, the process may feel cumbersome and ineffective at times. Fortunately, there are several tools that can save you time and energy hounding clients for reviews.