In 2022, having an evolving digital marketing strategy is essential for law firms. As people overwhelmingly turn to search engines to locate an attorney or find the answer to a legal question, creating a website and online content that addresses common concerns and topics can drive potential clients to your website. However, it’s imperative that your website is mobile-friendly, as more than half of users perform web searches on their smartphones. Here are a few simple tips for ensuring your website appeals to potential clients searching for legal services on their mobile devices.
Readability is Key
Reading on a phone is quite different from reading on a computer screen. The smartphone screen can only present a small amount of content at a time, so it’s essential to keep the written portions of your website as clean and concise as possible. You want potential users to be able to skim through your site and quickly locate the information they need. Refrain from overwhelming site visitors with large, dense blocks of text; instead, provide plenty of space to improve legibility and present the information succinctly and accessibly.
Harness the Power of Local Searches
When people search for information on a smartphone, the search engine algorithm will use an individual’s location to present relevant search results in their proximity. Make sure you incorporate your firm’s location in organic ways so search engines can easily locate this information and display your website to people looking for legal help in your area. You can also take advantage of targeted marketing campaigns in your local area, increasing your reach and ensuring that more people see your website when searching for the answer to a legal question.
Streamline the Contact Process
Another advantage of optimizing your website for mobile devices is that searchers can look at your content and contact you right away. Making your phone number or email readily available enables people to click the “Call Now” button and call your office right then and there. The easier you can make the contact process for potential clients, the more likely they are to follow through and schedule an appointment. Your clients will appreciate how simple it is to contact you to obtain the legal assistance they need.
If you’re looking for additional ways to take your digital marketing strategy to the next level, LegalRev can help. Call us today at (800) 893-2590.