Running a small law firm involves a considerable amount of daily, weekly, and monthly tasks. While you focus on serving your clients and growing your practice, it’s easy to assume that the website you created a few years ago is still working well. However, evaluating your website’s effectiveness is a critical component of any digital marketing strategy—the sooner you can identify areas of improvement, the sooner you can revamp the website to reach and engage more of the clients you intend to serve. Here are some of the benefits of making your website redesign a higher priority.
Maintaining Consistent Branding
First, think about any changes or updates you’ve made to your firm since launching your website. New logos, recent hires, additional practice areas, or professional accomplishments should be incorporated into your new website so potential clients can have the most up-to-date snapshot of your services. Also, if your law practice is active on social media, make sure the voice and tone of these profiles match those of your website. Consistent branding ensures that your firm is building a trustworthy and authentic web presence. Over time, potential clients will respond to these efforts and seek you out for your visible commitment to consistent marketing and branding strategies.
Reaching Your Intended Clients
Is your website reaching the types of clients you’re hoping to serve? If you want to help more clients with a specific legal need, it’s time to tweak your website to speak to these clients more directly. Take some time to picture the needs and goals of your ideal clients. What are common questions or concerns they have? By using this information to write content in response to client-specific needs, search engine algorithms will start presenting your website more often to people in your area searching for answers or services. You can also use website analytics to see whether your target audience is finding and engaging with your website.
Connecting With Clients on a Personal Level
These days, virtually every business has a website. What sets you apart from other firms is the effectiveness of your website. People can find information about a legal issue anywhere, but they are usually looking for the person behind the professional biography on the website. While listing your experience and success in a particular legal field is important, so is communicating your values, communication style, and a bit about your out-of-the-office persona. Clients want to get a sense of you as a person, not just as you as an attorney. As you redesign your website, put some thought into the “About” page so potential clients can connect with you as a professional and as a person.
If you’re ready to refresh your law firm’s website to engage more clients, call LegalRev today at (800) 893-2590 to get started.