The decision to hire an attorney usually starts with a central legal question. By including client-centered content and using a clean and intuitive layout, you can welcome and engage potential clients as soon as they land on your website.
As the digital marketing landscape continues to shift and evolve, now is the time to identify and implement new strategies to take your law firm to the next level in the new year and beyond. A client-centered website, marketing videos, and a seamless client review process are great places to start.
When it comes to website design, there are several mistakes that you should avoid, as these common issues can cause potential clients to click away from your website or fail to understand the value of your legal services.
Whether your law firm has been using the same website for several years or you are in the process of creating a website for the first time, it’s worth taking some time to understand the best practices surrounding effective website design.
Taking time to understand what people are looking for when they visit your website and using this information to appeal more directly to user concerns can go a long way in attracting more clients and growing your law practice. Here’s how to get started.
Evaluating your law firm’s website’s effectiveness is a critical component of any digital marketing strategy—the sooner you can identify areas of improvement, the sooner you can revamp the website to reach and engage more of the clients you intend to serve.
Every interaction a potential client has with your firm matters, from the layout of your website to how you approach your first meeting with the client. Inspire trust in potential clients by optimizing your website and showing that you care about the client experience in everything you do.
By now, you’re probably aware that an SEO-friendly website is essential in reaching more potential clients. Thinking beyond the homepage, integrating blog posts, and making the most of your About page are other strategies for increasing your visibility in 2022.
Prioritizing the user experience (UX) of your law firm’s website is the best way to drive traffic and engage more clients. Start by eliminating obstacles, structuring pages for optimal consumption, and improving navigation.
Google’s Page Experience update will arrive in May 2021. Google will use three new ranking signals called Core Web Vitals (loading, interactivity, visual stability), as well as mobile-friendliness, safe browsing, HTTPS, and no intrusive interstitials to determine search rankings.
LegalRev helps attorneys and small law firms across the country move their practice forward in the areas of local SEO, website design and maintenance, lead generation, reputation management and review generation.
