Articles

Category: Design

It’s Probably Time to Redesign Your Law Firm’s Website

Evaluating your law firm’s website’s effectiveness is a critical component of any digital marketing strategy—the sooner you can identify areas of improvement, the sooner you can revamp the website to reach and engage more of the clients you intend to serve.

How to Impress Your Legal Clients Right From the Start

Every interaction a potential client has with your firm matters, from the layout of your website to how you approach your first meeting with the client. Inspire trust in potential clients by optimizing your website and showing that you care about the client experience in everything you do.

3 Website Must-Haves for Law Firms in 2022

By now, you’re probably aware that an SEO-friendly website is essential in reaching more potential clients. Thinking beyond the homepage, integrating blog posts, and making the most of your About page are other strategies for increasing your visibility in 2022.

Your Legal Website’s UX Could Be Better. Here’s How.

Prioritizing the user experience (UX) of your law firm’s website is the best way to drive traffic and engage more clients. Start by eliminating obstacles, structuring pages for optimal consumption, and improving navigation.

Optimizing Your Legal Website for Google’s Page Experience Update

Google’s Page Experience update will arrive in May 2021. Google will use three new ranking signals called Core Web Vitals (loading, interactivity, visual stability), as well as mobile-friendliness, safe browsing, HTTPS, and no intrusive interstitials to determine search rankings.

The Second Most Important Page on Your Site: The About Page

It’s time to maximize the potential of the About page on your legal website. By striking a balance between exuding professionalism and conveying your genuine concern for helping clients, site visitors will get a better understanding of who you are.

3 Signs it May Be Time to Rebrand Your Law Practice

There have been a series of successful rebranding efforts over the years, from McDonald’s to Apple. By redefining your legal practice’s core values and visual identity, you can set your firm apart from the competition and gradually become a trusted legal expert in your community.

User-Centered Design: What it Means in the Context of Law Firms

As an attorney, implementing user-centered design (UCD) strategies to understand and anticipate your clients’ needs is a great way to build your business. Clients will appreciate your efforts to form genuine connections with them while providing customized legal solutions.

New Year, 5 New Logo Trends

Are you inspired to give your law firm’s visual brand an overhaul in 2018? If so, let us help you get the creative juices flowing.