It’s understandable to assume that “creating a brand identity” is an effort that only large companies marketing goods to consumers need to do. For instance, an apparel company hoping to sell more products can benefit from creating a coherent brand identity that inspires consumers to purchase these products based on the brand’s values, aesthetics, and aspirational goals. In other words, effective branding can prompt a customer to buy your product because their perception of what your company stands for (i.e., athleticism, using sustainable materials, pay equity, etc.) aligns with their personal values. While most of us recognize the power of impactful branding for consumer-facing companies whose viability depends on selling goods to customers, we may not be aware of how effective purposeful branding efforts can be for businesses providing services to their customers. In fact, many small- to mid-sized law firms can get a lot out of developing a results-driven brand identity strategy. Essentially, law firm branding allows potential clients to start recognizing your law firm and building positive, meaningful associations with your law practice through repeated exposure. When your law firm creates a harmonious brand identity through visual design, messaging, and marketing, potential clients will begin to view your firm as a strong and reliable presence in your community, increasing the likelihood that someone will enlist your legal services when the need arises.
Smaller law firms, in particular, can benefit significantly from an impactful branding strategy. When you take the time to cultivate a coherent and memorable brand identity, you can begin to distinguish your law firm from other law firms in your area—even from larger, more established firms. The dedicated and experienced team of legal marketing professionals at LegalRev is here to provide you with customized digital marketing support that’s tailored to address your unique needs and goals. Let’s take a closer look at the potential benefits of developing a law firm branding strategy and some simple tips to help you get started.
Why a Law Firm Branding Strategy is Important
With so much on your plate, as it is, you may wonder whether devoting your valuable time and energy to creating a law firm branding strategy is worth it. After all, taking the time to work on digital marketing for law firms often translates into time spent not working on serving your clients. However, when you familiarize yourself with the goals of law firm branding, such as establishing credibility and distinguishing your law firm as one that’s client-centered and trustworthy, investing some effort into revising and improving your content marketing for law firms strategy becomes more understandable. At the heart of meaningful law firm branding lies the opportunity to show potential clients that your firm is ready to treat them with the respect, care, and compassion they deserve. With many law firms to choose from, why should someone select you instead of the other (perhaps even more established) law firms? When you can articulate your finest qualities and communicate your values to potential clients, those who come across your website, social media posts, or other marketing materials can begin to form a strong sense of what your law firm stands for. Ultimately, the aim of establishing a coherent law firm branding strategy is to reach potential clients before they may even have a legal question or concern. Now that they have been exposed to your law firm’s brand, they will be more likely to think of your law firm when the need arises.
How Law Firm Logo Design Affects Your Law Firm Branding Strategy
Building a cohesive and impactful law firm brand starts with being able to articulate and communicate your firm’s values. When you take the time to consider the qualities that set your firm apart from other law practices offering similar services in your area, you can begin to market your firm according to these unique characteristics. For instance, if you offer legal services in only a handful of practice areas, you can use this to your advantage by reassuring prospective clients that your boutique law firm has the singular focus required to help them obtain their desired outcome. By keeping your focus on only a few practice areas, your expertise positions you as the go-to legal advocate in your field. Once you have a solid handle on the qualities of your law firm that set you apart from other law practices, it’s time to weave these qualities into your overall content marketing strategy. Consistency and coherence reign supreme—whenever a potential client comes across a social media post, blog, or webpage associated with your firm, they should encounter a consistent tone and visual “feel” that adds to and reinforces their perception of your brand identity.
Logo Design for Law Firm Basics
A logo is far more than a visual representation of your law firm. The way a logo looks can inspire a wide range of subconscious associations, from inducing a sense of calm to provoking anxiousness. Selecting a clean, visually appealing logo can reassure potential clients of your law firm’s professionalism and integrity. In contrast, using an overly “busy” or chaotic logo can trigger a sense of confusion in the viewer, setting them on edge and sending them elsewhere in search of a more balanced and visually pleasing website. When you work with the digital marketing experts at LegalRev, you can trust that we will help you create and maintain attractive, engaging legal websites that are informed by the latest law firm marketing trends to ensure that you never need to invest in a new website again. We encourage you to contact us today to learn more about how we can help you achieve your website design for law firms goals and engage with more of the clients you are hoping to serve.
Cultivate Client Trust With a Cohesive Law Firm Branding Strategy
A user-friendly website, engaging social media posts, and focusing on Local SEO best practices are all important steps, but they work best when developed together as part of a comprehensive digital marketing strategy for law firms. When you work with LegalRev, you can expect us to explore a wide range of small law firm marketing solutions with you, including website design, Local SEO, content marketing, reputation management, logo design, business analytics, and other tools that integrate seamlessly together and present a memorable and impactful brand.
If you’re tired of investing in a digital marketing strategy that isn’t delivering the results you’re after, it’s time to discuss your goals with the LegalRev team. We know from experience (and data) that what your law firm needs is determined by three factors: your practice area, your market size, and how quickly you want to see results. Give us a call today at (800) 893-2590 to get started with an experienced legal marketing professional who can help you take your content marketing strategy to the next level.
