Articles

Category: Design

5 Law Firm Marketing Strategies to Try in 2023

As the digital marketing landscape continues to shift and evolve, now is the time to identify and implement new strategies to take your law firm to the next level in the new year and beyond. A client-centered website, marketing videos, and a seamless client review process are great places to start.

Avoid These Common Website Design Mistakes for Law Firms

When it comes to website design, there are several mistakes that you should avoid, as these common issues can cause potential clients to click away from your website or fail to understand the value of your legal services.

It’s Probably Time to Redesign Your Law Firm’s Website

Evaluating your law firm’s website’s effectiveness is a critical component of any digital marketing strategy—the sooner you can identify areas of improvement, the sooner you can revamp the website to reach and engage more of the clients you intend to serve.

How to Impress Your Legal Clients Right From the Start

Every interaction a potential client has with your firm matters, from the layout of your website to how you approach your first meeting with the client. Inspire trust in potential clients by optimizing your website and showing that you care about the client experience in everything you do.

3 Website Must-Haves for Law Firms in 2022

By now, you’re probably aware that an SEO-friendly website is essential in reaching more potential clients. Thinking beyond the homepage, integrating blog posts, and making the most of your About page are other strategies for increasing your visibility in 2022.

Your Legal Website’s UX Could Be Better. Here’s How.

Prioritizing the user experience (UX) of your law firm’s website is the best way to drive traffic and engage more clients. Start by eliminating obstacles, structuring pages for optimal consumption, and improving navigation.

Optimizing Your Legal Website for Google’s Page Experience Update

Google’s Page Experience update will arrive in May 2021. Google will use three new ranking signals called Core Web Vitals (loading, interactivity, visual stability), as well as mobile-friendliness, safe browsing, HTTPS, and no intrusive interstitials to determine search rankings.

The Second Most Important Page on Your Site: The About Page

It’s time to maximize the potential of the About page on your legal website. By striking a balance between exuding professionalism and conveying your genuine concern for helping clients, site visitors will get a better understanding of who you are.