Articles

Category: Online Marketing

Getting the Most Out of Google PPC Ads to Market Your Law Firm

Essentially, launching a Google Ads campaign “buys” traffic to your website instead of relying on organic search results. Maximize your campaign’s effectiveness by focusing on long-tail keywords, using negative keywords, targeting specific zip codes, and using other strategies.

Avoid These Law Firm Social Media Marketing Mistakes

As you design your law firm’s social media marketing strategy, avoid falling prey to common mistakes, such as failing to understand your target audience, posting too much about your firm, and responding too quickly to negative comments.

5 Marketing Strategies of Successful Law Firms

Whether your law practice has an established marketing strategy or you are looking to maximize its effectiveness, consider using strategies like focusing locally, posting new content regularly, and expressing your genuine interest in serving people to cultivate client trust.