Law practices, particularly smaller firms, are finding success in engaging with potential clients via social media platforms. Share your firm’s successes and demonstrate your legal expertise in a particular field to boost client engagement and retention.
Paid search advertising (PPC) campaigns can be a successful way to reach more potential clients and boost your law firm’s online presence. By planning ahead and articulating your specific digital marketing goals, you can implement a PPC campaign that best addresses your needs.
As businesses have started to move away from in-person communications with their customers whenever possible, digital marketing efforts are becoming more important than ever. Law firms can implement a few strategies to make themselves more visible to potential clients.
Now that Google is reactivating its business review services, it’s especially important to manage your law practice’s online reputation. By engaging with your reviewers and responding appropriately to negative reviews, you can attract prospective clients with your authenticity and professionalism.
It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more.
Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can
Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it
Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not
