Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific
For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count
To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single
The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally
Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also
This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of
We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all
You know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered
Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely
Last month, Google revealed that it had removed 1.7 billion ads over the course of 2016. You read that right — one-point-seven-billion! This number has
