Google recently launched its Google Screened program for professional service providers, including attorneys and law firms. By successfully completing the rigorous application process, you’ll receive a coveted Google endorsement and reach more potential clients—but it’s not cheap.
In order to market your law firm effectively to the clients you wish to serve, you need to understand the unique needs of your intended audience. Creating client personas is a useful marketing tool you can use to ensure that the content you provide directly addresses their specific concerns.
As we prepare for the upcoming year, now’s a great time to revisit your digital marketing goals and strategies. Investing in quality content, communicating with existing clients, prioritizing client reviews, and implementing video marketing strategies are all ideas worth exploring.
Law practices, particularly smaller firms, are finding success in engaging with potential clients via social media platforms. Share your firm’s successes and demonstrate your legal expertise in a particular field to boost client engagement and retention.
Paid search advertising (PPC) campaigns can be a successful way to reach more potential clients and boost your law firm’s online presence. By planning ahead and articulating your specific digital marketing goals, you can implement a PPC campaign that best addresses your needs.
As businesses have started to move away from in-person communications with their customers whenever possible, digital marketing efforts are becoming more important than ever. Law firms can implement a few strategies to make themselves more visible to potential clients.
Now that Google is reactivating its business review services, it’s especially important to manage your law practice’s online reputation. By engaging with your reviewers and responding appropriately to negative reviews, you can attract prospective clients with your authenticity and professionalism.
It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more.
Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
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