Like most things, our practice of digital marketing has only gotten better with age. When just entering the field, it was easy to want to keep pace with the agencies around us selling quick fixes, marketing hacks, or confusing solutions to what we understood as straightforward problems.
Search algorithms like Google favor fresh, relevant, and search-friendly content, so make sure that your digital marketing efforts continue to evolve. Creating relevant content, monitoring online reviews, and highlighting your presence within your community are great ways to get started.
People are increasingly using AI assistants to perform voice searches for legal questions or to locate nearby law offices. Make sure to optimize your website for voice searches by addressing common questions and monitoring client reviews.
Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.
Take your digital marketing strategy to the next level by incorporating video into your efforts. Creating focused, engaging video content invites potential clients to enlist your legal services and establishes you as an authentic and trustworthy legal professional.
As the digital marketing landscape adapts to suit consumer habits better, it’s important to adjust your legal practice to meet your clients’ needs. Focus on building client relationships through strategic social media posts and mobile-friendly website design.
Taking a few simple steps to ensure that your legal website is user-friendly and easy to navigate may make you more visible and accessible to potential clients. Make it a habit of performing a quick UX health check every now and then.
Potential clients are indicating that a firm’s online reviews and affordability are their top priorities. Additionally, a physical office is not important, as long as you can develop a trusting attorney-client relationship in other ways. Use these insights to maximize your marketing efforts in 2021.
A successful law firm relies on a clear marketing strategy that can measure effectiveness and adapt as needed. By assessing and articulating your firm’s current marketing goals, you can tailor your marketing efforts into cultivating the results you want.
As you focus on building your legal practice, it’s important to consider the different paths that potential clients may take before they decide to work
