Category: Marketing

Getting the Most Out of Google PPC Ads to Market Your Law Firm

Essentially, launching a Google Ads campaign “buys” traffic to your website instead of relying on organic search results. Maximize your campaign’s effectiveness by focusing on long-tail keywords, using negative keywords, targeting specific zip codes, and using other strategies.

How Law Firms Can Make the Most of the About Page to Engage With Clients

As more website visitors are hoping to learn more about the people behind the services, your law firm’s About page is more important than ever. Creating a compelling About page is a great way to increase your conversion rate and encourage more clients to schedule an initial consultation.

How People-First Marketing Efforts Can Grow Your Legal Practice

When you take the time to build your website, content, blog posts, social media posts, and other marketing materials with your clients in mind, people will notice. Many clients simply want to feel heard and supported, so approach your digital marketing strategy with this thought in mind.

3 Digital Marketing Mistakes Your Law Firm Should Avoid

Digital marketing strategies can convert into more client calls and grow your law practice, but you’ll want to make sure your efforts actually have an impact. Identifying your target audience, managing client feedback, and keeping up with marketing best practices can maximize your efforts.

What 10 Years of Working in Law-Centric Digital Marketing Have Taught Us

Like most things, our practice of digital marketing has only gotten better with age. When just entering the field, it was easy to want to keep pace with the agencies around us selling quick fixes, marketing hacks, or confusing solutions to what we understood as straightforward problems.

4 Digital Marketing Trends for Law Firms Worth Exploring

As we prepare for the upcoming year, now’s a great time to revisit your digital marketing goals and strategies. Investing in quality content, communicating with existing clients, prioritizing client reviews, and implementing video marketing strategies are all ideas worth exploring.

Time to Level Up: Video Marketing Strategies for Law Firms

Creating brief, informative videos to engage with potential clients can be a great way to boost brand awareness and increase meaningful leads. The task doesn’t have to be laborious or time-consuming, and the benefits will likely speak for themselves.

3 Signs it May Be Time to Rebrand Your Law Practice

There have been a series of successful rebranding efforts over the years, from McDonald’s to Apple. By redefining your legal practice’s core values and visual identity, you can set your firm apart from the competition and gradually become a trusted legal expert in your community.

3 Tips For Managing Google My Business Reviews

Now that Google is reactivating its business review services, it’s especially important to manage your law practice’s online reputation. By engaging with your reviewers and responding appropriately to negative reviews, you can attract prospective clients with your authenticity and professionalism.