Category: Legal Marketing

Law Firm CX Primer: Why Attorneys Need to Re-Think the Client Experience

Customer experience (CX) plays a pivotal role in shaping the way clients view your law firm. By making intentional efforts to improve CX through a series of client-focused steps, you’ll likely see an increase in the number of positive reviews, referrals, and lasting relationships with clients.

SEO For Law Firms: Myths vs. Reality

When it comes to SEO marketing strategies, plenty of myths abound. It’s worth taking a closer look at some common SEO myths so that you can use more effective and productive tactics to achieve your marketing goals.

Marketing Your Law Firm in the Time of COVID-19

It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.

Social Media Advertising for Attorneys

For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more. 

Why Your Firm Should Have a Customized Business Email Address

While you may not think that a small detail like your firm’s email address is important, it actually speaks volumes. A customized business email address boosts your professionalism, supports your firm’s identity, and generates consumer trust.

4 Tips for Building Brand Awareness in 2020

Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.

Why D.I.Y Marketing Isn’t Always Best

Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can

Four Tips for Better Lead Conversions

According to studies, companies across various industries spend an average of $30-$200 on each marketing-generated lead. Incredibly, these studies found that these same companies often