Articles

Category: Legal Marketing

Marketing Your Law Firm in the Time of COVID-19

It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.

Social Media Advertising for Attorneys

For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more. 

Why Your Firm Should Have a Customized Business Email Address

While you may not think that a small detail like your firm’s email address is important, it actually speaks volumes. A customized business email address boosts your professionalism, supports your firm’s identity, and generates consumer trust.

4 Tips for Building Brand Awareness in 2020

Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.

Why D.I.Y Marketing Isn’t Always Best

Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can

Four Tips for Better Lead Conversions

According to studies, companies across various industries spend an average of $30-$200 on each marketing-generated lead. Incredibly, these studies found that these same companies often