Growing your legal practice relies on a solid marketing strategy. By focusing your efforts on building your local reputation, gaining momentum, and tracking your progress, you’ll be able to maximize your digital marketing strategy and attract more clients.
Digital marketing strategies can convert into more client calls and grow your law practice, but you’ll want to make sure your efforts actually have an impact. Identifying your target audience, managing client feedback, and keeping up with marketing best practices can maximize your efforts.
While it’s important for you to continue to provide high-quality legal guidance, it’s equally important to understand what else your clients need from you. By establishing your trustworthiness and responsiveness, you’ll emerge as a law firm that’s genuinely invested in your clients’ well-being.
Google announced its forthcoming Multitask Uniform Model (MUM) to transform the way we search. MUM wants to function as a more active and responsive research assistant that answers your questions but also anticipates other information you may need to form a complete picture of the topic.
A strategic email marketing campaign allows your firm to reach a high volume of individuals with just a small amount of effort. Creating clear goals, anticipating your audience’s needs, and monitoring metrics to inform future campaigns are great ways to maximize your efforts.
Like most things, our practice of digital marketing has only gotten better with age. When just entering the field, it was easy to want to keep pace with the agencies around us selling quick fixes, marketing hacks, or confusing solutions to what we understood as straightforward problems.
Search algorithms like Google favor fresh, relevant, and search-friendly content, so make sure that your digital marketing efforts continue to evolve. Creating relevant content, monitoring online reviews, and highlighting your presence within your community are great ways to get started.
People are increasingly using AI assistants to perform voice searches for legal questions or to locate nearby law offices. Make sure to optimize your website for voice searches by addressing common questions and monitoring client reviews.
Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.
Take your digital marketing strategy to the next level by incorporating video into your efforts. Creating focused, engaging video content invites potential clients to enlist your legal services and establishes you as an authentic and trustworthy legal professional.
