Category: Web Presence

Why the Verizon Yahoo Deal Matters

Two weeks ago, telecommunications giant Verizon purchased faded internet star Yahoo for a whopping $4.8 billion. Following the announcement, many asked simply, “Why?” Though most

Organic vs. Paid Search Results

In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not)

5 SEO Tips to Enhance Your Content

There are a number of tools to keep in mind when implementing an effective content marketing strategy. While this is hardly an exhaustive list, the

Legal Industry Dominates Pay-Per-Click

The legal industry is officially king of Google’s pay-per-click kingdom, spending more than any other industry on pay-per-click marketing. According to recent data courtesy of

Google Drives Paid Mobile Search

Merkle, “a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital and search,” released its’ Q1 2016

Lawyers Need Blogs — Here’s Why

Expanding your web presence takes more than keywords and flashy images. In today’s ever-changing digital marketing industry, a successful website requires an up-to-date, informative blog.