Articles

Category: Legal Marketing

How PPC Advertising Can Help Your Law Firm Grow

“Pay Per Click” (PPC) campaigns like Google Ads can be a powerful tool for attracting more clients and growing your firm. Make sure the Ad grabs the searcher’s attention, anticipates and responds to their search query, and inspires a sense of trust in you and your firm.

The Future of Digital Marketing Trends For Law Firms

You probably know that building and maintaining a client-focused website, asking for client reviews, and writing SEO-friendly content are smart ways to grow your practice. New strategies, such as conversational marketing and video marketing, can help you grow your practice in 2022 and beyond.

It’s Probably Time to Redesign Your Law Firm’s Website

Evaluating your law firm’s website’s effectiveness is a critical component of any digital marketing strategy—the sooner you can identify areas of improvement, the sooner you can revamp the website to reach and engage more of the clients you intend to serve.

Is Your Law Firm Truly ‘Client-Focused’?

Taking the time to understand what your clients need, communicating your legal authority and genuine concern for their well-being, and requesting their feedback can grow your law practice in the new year.

How Law Firms Can Automate the Client Review Process

While you may have a few strategies for asking clients for reviews, the process may feel cumbersome and ineffective at times. Fortunately, there are several tools that can save you time and energy hounding clients for reviews.

How to Impress Your Legal Clients Right From the Start

Every interaction a potential client has with your firm matters, from the layout of your website to how you approach your first meeting with the client. Inspire trust in potential clients by optimizing your website and showing that you care about the client experience in everything you do.

Strategies to Increase Positive Client Reviews For Your Law Firm

Whether you are just starting to implement a process for obtaining client reviews or you are looking to streamline your current process and grow the number of online reviews for your law practice, it’s time to put an effective digital marketing strategy in place.