Category: Web Presence

A Multi-Pronged Approach to Help Law Firms Address Client FAQs

Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.

How to Respond to a Negative Review of Your Law Firm

Negative client reviews can be tricky to handle, but it’s important to keep your responses brief and professional. Potential clients will read your responses to these reviews and decide whether to work with you.

The Second Most Important Page on Your Site: The About Page

It’s time to maximize the potential of the About page on your legal website. By striking a balance between exuding professionalism and conveying your genuine concern for helping clients, site visitors will get a better understanding of who you are.

3 Ways to Encourage Positive Client Reviews About Your Law Firm

Positive client reviews are key to growing your law practice, but it may feel awkward to ask each client to review you. By providing an exceptional client experience, assessing client satisfaction, and considering an automated approach, you may find greater success in collecting positive reviews.

User-Centered Design: What it Means in the Context of Law Firms

As an attorney, implementing user-centered design (UCD) strategies to understand and anticipate your clients’ needs is a great way to build your business. Clients will appreciate your efforts to form genuine connections with them while providing customized legal solutions.

SEO For Law Firms: Myths vs. Reality

When it comes to SEO marketing strategies, plenty of myths abound. It’s worth taking a closer look at some common SEO myths so that you can use more effective and productive tactics to achieve your marketing goals.

3 Tips For Managing Google My Business Reviews

Now that Google is reactivating its business review services, it’s especially important to manage your law practice’s online reputation. By engaging with your reviewers and responding appropriately to negative reviews, you can attract prospective clients with your authenticity and professionalism.

4 Tips for Building Brand Awareness in 2020

Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.