Articles

Category: Web Presence

3 Website Must-Haves for Law Firms in 2021

As we move into the final months of 2021, it’s time to do a quick check-up to ensure your legal website is firmly positioned to grow in the new year. Crafting valuable content and anticipating client needs is a great way to drive traffic to your website.

What Are Clients Actually Looking For in an Attorney?

When potential clients search for an attorney, they are looking for a lawyer who genuinely cares about their situation, provides them with honest answers and cultivates trust. Use these insights to inform your digital marketing strategy and attract more clients.

Law Firm Digital Marketing Do’s and Don’ts

As you develop your digital marketing strategy, it’s helpful to know what approaches work best (and avoid the ones that won’t help you achieve your goals). Highlighting your personality and including user-friendly content is a great way to start.

Your Legal Website’s UX Could Be Better. Here’s How.

Prioritizing the user experience (UX) of your law firm’s website is the best way to drive traffic and engage more clients. Start by eliminating obstacles, structuring pages for optimal consumption, and improving navigation.

Creating Successful Social Media Posts For Your Law Firm

Whether you are looking for ways to create more engaging posts for your law firm or you haven’t explored the potential of social media posts yet, implementing a successful social media strategy can generate leads and engage more clients.

What 10 Years of Working in Law-Centric Digital Marketing Have Taught Us

Like most things, our practice of digital marketing has only gotten better with age. When just entering the field, it was easy to want to keep pace with the agencies around us selling quick fixes, marketing hacks, or confusing solutions to what we understood as straightforward problems.

A Multi-Pronged Approach to Help Law Firms Address Client FAQs

Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.

How to Respond to a Negative Review of Your Law Firm

Negative client reviews can be tricky to handle, but it’s important to keep your responses brief and professional. Potential clients will read your responses to these reviews and decide whether to work with you.

The Second Most Important Page on Your Site: The About Page

It’s time to maximize the potential of the About page on your legal website. By striking a balance between exuding professionalism and conveying your genuine concern for helping clients, site visitors will get a better understanding of who you are.