By now, you probably recognize how essential your website is in building your law practice. Not only does a well-designed website inspire potential clients to contact you, but an SEO-friendly website can boost your search engine rankings and drive more traffic to your website. As we move into the final months of 2021, it’s time to do a quick check-up to ensure your legal website is firmly positioned to grow in the new year. Here are three simple elements to get you started.
1. Valuable Content
When potential clients visit your website, they’re usually looking for answers or reassurance. Most people with legal questions want clear and quick answers, so structure your content with these elements in mind. For the most part, visitors do not want to read through long, dense paragraphs—they much prefer short, concise, and helpful bursts of information. Remember, your content does not need to resolve their legal issue; rather, you want to give them a brief overview of how you’d address their problem and invite them to call you for more details.
2. Loading Speed and Intuitive Navigation
An older website that takes more than a few seconds to load could cost you a substantial amount of potential business. Currently, a one-second loading time is the gold standard, with 70 percent of consumers stating that page speed impacts their decision to work with a particular company. Additionally, potential clients need to navigate through your site with ease. If the menu is too cluttered, fails to load properly, or contains broken links, you risk losing potential clients. Take some time to navigate your website from the client’s perspective to ensure an optimal user experience.
3. Inspire Confidence
People searching for legal help often need more than a simple answer on your website. You’ll want to structure your website to address their search questions while inviting them to contact you to discuss their specific needs. Find ways to showcase your professional persona through the content you provide, the pictures you include, and the aesthetic choices you make. Is your aim to reassure clients? Include language that comforts them and encourages them to make an appointment. The more you can craft your website to respond to your clients’ needs, the more likely they will move forward with you as their attorney.
Call the LegalRev team today at (800) 893-2590 to discuss your digital marketing goals.