Quality or Quantity: What’s Better for Content Marketing?
For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently, we’ve been seeing a bit of a shift toward the opposite line of thinking, suggesting that more content may be better after all.
Google Gets Experimental (Again)
Like the millions of college freshman currently exploring everything higher education has to offer, Google is getting experimental. In its continued effort(s) to establish greater consistency between desktop and mobile searches, the world’s most popular search engine recently introduced card-based SERPs for desktop devices. Only users chosen at random have thus far been able to […]
Understanding Current Search Ranking Factors
For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you do?” In this post, we’ll review the most recent trends regarding Google search rankings. These findings reflect changes in the Google organic local results algorithm in 2015 from 2014, which originated […]
LegalRev Moves to NE Alberta!
We are thrilled to announce that we have merged our back office and executive offices to a single location, the Alberta Central building located at 1737 NE Alberta St. Suite 201, Portland, OR 97211, at the beginning of August. Our suite was previously inhabited by growing Portland companies Vacasa and Instrument, and we expect to […]
Why Your Legal Office Needs an Aggressive SEO Strategy
It’s no secret that having an optimized, accurate, and engaging website is crucial in standing out from your competitors in the Google age. What you may not realize, however, is just how critical this has become in the legal services industry.
Why the Verizon Yahoo Deal Matters
Two weeks ago, telecommunications giant Verizon purchased faded internet star Yahoo for a whopping $4.8 billion. Following the announcement, many asked simply, “Why?” Though most of us abandoned Yahoo search years ago in favor of Google, its web properties continue to attract over a billion monthly users, 600 million of which are on mobile devices. […]
Content That Converts: What You Need to Know
So you have your readers’ attention, now how do you get them to convert? When it comes to creating original, effective content that leads to conversions, the answer is both simple and complex.
Organic vs. Paid Search Results
In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not) — but what do these terms actually mean? We’re here to explain.
Is There a Difference Between Content Marketing and SEO?
Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices for both methods. However, we want to ask a different question: is there really a difference between content marketing and SEO?
Can We Just Talk About Microsoft Buying LinkedIn for $26.2 Billion?!
Slightly more than two weeks after the ink dried, Microsoft’s decision to purchase LinkedIn for $26.2 billion (!) is still sending shock waves throughout the digital marketing industry. While company executives had long touted their search engine’s vast amount of user data — Bing, launched in 2009, contains both personal and work-related data — the […]