Why D.I.Y Marketing Isn’t Always Best
Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can be daunting. As more potential clients are turning to search engines to find a highly-rated attorney, it’s become essential for law firms to make online marketing a top priority. Boutique […]
The Rise of the Millennial Workforce in Law Firms
By now, you are probably aware of some of the stereotypes affecting the millennial generation (those born between 1982 and 1997). Often considered to be lazy workers who are entitled and narcissistic, millennials actually display a very similar work ethos to those from other generations. In fact, while two-thirds of employees from all generations expressed a lack of connection […]
The Importance of Stress Management for Practicing Attorneys
While the legal profession offers careers that can be highly rewarding, many attorneys find themselves suffering from high levels of stress and burnout. Many factors contribute to these high rates of stress, including long workdays, combative interactions with opposing counsel, phone calls and meetings with clients, paperwork, and more. Some firms are more proactive about […]
Four Tips for Better Lead Conversions
According to studies, companies across various industries spend an average of $30-$200 on each marketing-generated lead. Incredibly, these studies found that these same companies often don’t follow-up on up to 23% of those leads. But it doesn’t stop there: lead consultants also found that companies generally don’t respond quickly enough to leads, with some companies […]
Five Challenging Trends in the Legal Industry— and Some Solutions
While no industry is without its problems, the legal industry is witnessing trends that present unique challenges to law firms. Industry performance is generally flat, with only a minority of legal professionals reporting an increase in business. The vast majority of law firms are seeing the effects of these challenges in their performance, innovation, and […]
To Text or Not to Text?
Just a few years ago, the idea of texting clients and prospects was largely seen as inappropriate or simply too casual. Now, it is becoming more and more acceptable or even preferable to some people. However, there are some definite drawbacks. For one, professionalism can potentially suffer via text message, as well as clear boundaries. That said, […]
The Top 3 Client Expectations You Need to Set
Most business relationships begin on a high note; you’ve found someone you can help and they seem to understand the value you provide. However, those relationships can quickly sour if you don’t set the right expectations from the get-go. The very best way to prevent client breakdowns in the future is to ensure you’re on […]
The Top 4 Elements of Successful Business Card Design
This year is quickly drawing to a close and you may be considering a facelift or update to your law firm’s visual brand elements to kick off 2018. Perhaps one of the most visible components of your printed materials is your business card. Even in the digital age, they continue to be vital for networking […]
Why Your Law Firm Needs an Answering Service & How to Choose One
We know that attorneys are busy people. You’re researching for cases, meeting with clients, drafting important documentation or contracts, filing paperwork with various agencies, appearing in court, and juggling a million other tasks that all need to be done right now. With all of that in mind, it’s no wonder you can’t answer the phone […]
How to Elevate Your Law Firm’s Brand with Unqualified Leads
It’s probably safe to say you receive a fair amount of emails and calls from people looking for an attorney who just aren’t right for your firm. Though you may see this as an inevitable annoyance, this actually presents a great opportunity to further solidify your firm’s brand in the public eye.