Marketing Your Law Firm in the Time of COVID-19
It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
Resources for Small Businesses During the COVID-19 Outbreak
In these economically uncertain times, small businesses are in need of valuable resources and strategies for weathering the storm. Check out a few helpful toolkits and guides that are aimed to help small businesses stay afloat throughout the COVID-19 pandemic.
Social Media Advertising for Attorneys
For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more.
Why Your Firm Should Have a Customized Business Email Address
While you may not think that a small detail like your firm’s email address is important, it actually speaks volumes. A customized business email address boosts your professionalism, supports your firm’s identity, and generates consumer trust.
4 Tips for Building Brand Awareness in 2020
Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
Why D.I.Y Marketing Isn’t Always Best
Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can be daunting. As more potential clients are turning to search engines to find a highly-rated attorney, it’s become essential for law firms to make online marketing a top priority. Boutique […]
The Rise of the Millennial Workforce in Law Firms
By now, you are probably aware of some of the stereotypes affecting the millennial generation (those born between 1982 and 1997). Often considered to be lazy workers who are entitled and narcissistic, millennials actually display a very similar work ethos to those from other generations. In fact, while two-thirds of employees from all generations expressed a lack of connection […]
The Importance of Stress Management for Practicing Attorneys
While the legal profession offers careers that can be highly rewarding, many attorneys find themselves suffering from high levels of stress and burnout. Many factors contribute to these high rates of stress, including long workdays, combative interactions with opposing counsel, phone calls and meetings with clients, paperwork, and more. Some firms are more proactive about […]
Four Tips for Better Lead Conversions
According to studies, companies across various industries spend an average of $30-$200 on each marketing-generated lead. Incredibly, these studies found that these same companies often don’t follow-up on up to 23% of those leads. But it doesn’t stop there: lead consultants also found that companies generally don’t respond quickly enough to leads, with some companies […]
Five Challenging Trends in the Legal Industry— and Some Solutions
While no industry is without its problems, the legal industry is witnessing trends that present unique challenges to law firms. Industry performance is generally flat, with only a minority of legal professionals reporting an increase in business. The vast majority of law firms are seeing the effects of these challenges in their performance, innovation, and […]