Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can be daunting. As more potential clients are turning to search engines to find a highly-rated attorney, it’s become essential for law firms to make online marketing a top priority. Boutique law firms, in particular, benefit immensely from mindful efforts to boost their online visibility and attract new clients.
While you may feel overwhelmed by the additional pressure to learn about and launch your own marketing campaign yourself, remember that there are marketing firms out there who are ready to partner with you and help you achieve your marketing goals. You do not need to go at it alone! While you focus on your law practice, let us use our vast knowledge of SEO practices, social media growth strategies, and compelling content creation to successfully attract new clients. Here are five reasons your firm should consider partnering with an online marketing firm:
1. Exposure to New Clients
A sleek and user-friendly website will allow potential clients to peruse your site with ease. Most visitors to a legal website will equate the look and feel of the website to the quality of the law firm itself. A website that seems cluttered, overly wordy, outdated, or poorly organized can dramatically impact the viewer’s perception of the firm. Partnering with an experienced online marketing firm will ensure that you present the best version of your firm at all times, beginning with a clean and easily navigated website.
2. Increased Visibility Through SEO Best Practices
When people build their own websites, they may not realize the importance of making sure their content is search engine optimized. Guidelines for SEO best practices tend to change fairly often, so partnering with a knowledgeable online marketing firm who keeps up-to-date on current SEO trends is essential to ensure your website and online presence remain visible. Studies have shown that searchers rarely move past the first page of internet search results, so taking calculated steps to make sure your firm appears in the top few search results is critical to attracting viewers.
3. Fresh Content With a Consistent Voice
The appearance of your website is just as important as the content you use. It can be difficult for smaller firms to take valuable time out of the day to write lengthy paragraphs about the services they offer. Instead, online marketing firms will work with you to understand your vision for your brand and then create unique content for your website. Additionally, posting monthly blogs, articles, or other content keeps your online presence active and engaging. Since many busy lawyers simply do not have the time to writing such content, partnering with a seasoned online marketing firm will allow you to focus on your practice while your online presence remains relevant and fresh.
4. Developing a Strong Social Media Presence
Social media can be a very effective marketing tool, especially since creating a warm and active social media presence sends the message that your brand is accessible. Most clients appreciate knowing that their attorney is easy to reach. Social media is also a wonderful way to promote any upcoming events, promotions, or announcements your firm is planning. Talk to your online marketing firm to learn more about how social media strategies can help you grow your business.
5. Establishing and Maintaining Credibility
When you invest in online marketing, you not only make yourself more visible to potential clients, but you also emerge as an expert among other legal professionals. A thoughtful blog post addressing a legal issue in the national news can attract other attorneys to your website, boosting your credibility as a legal professional. Even if several visitors to your website do not actually become clients, your carefully-designed and approachable website will still offer them legal advice and credible information.