The Importance of Responding to Positive Reviews of Your Law Firm—And How to Do So Effectively
There is an art to responding effectively to negative online reviews of your law firm, but it’s also important to acknowledge positive client reviews. Potential clients will perceive you as an engaged and considerate professional, increasing the likelihood that they’ll give you a call.
4 User Experience Improvements Your Law Firm Can Use to Increase Conversion Rates
Law firms who are looking to attract more clients should consider implementing a few simple user experience (UX) improvements that can boost conversion rates over time. By putting the needs of the client first, you’re likely to see a steady rise in the number of clients contacting you.
Boost Your Law Firm’s Visibility Using These Paid Search Advertising Strategies
Paid search advertising (PPC) campaigns can be a successful way to reach more potential clients and boost your law firm’s online presence. By planning ahead and articulating your specific digital marketing goals, you can implement a PPC campaign that best addresses your needs.
3 Key Benefits of Decluttering and Redefining Your Legal Brand
As an attorney, it’s important to take an inventory of your current marketing strategies and articulate how your unique offerings set you apart from others in your field. Streamlining and redefining your legal brand will likely boost your visibility among potential clients.
Understanding Your Client Journey
Taking some time to create a client journey map is an effective way to make your law firm more client-focused, which often leads to an uptick in engaged and satisfied clients. Customer surveys can provide you with valuable feedback to attract and retain future clients. Here’s how to get started.
Mobile-First Indexing Deadline—What it Means for Legal Websites
Google recently announced that it is extending its mobile-first indexing deadline from September 2020 to March 2021. To prepare for this transition, it’s a good idea to make sure your legal website is mobile-friendly and easy for Google to assess and index when the time comes.
New Law Firm Marketing Plan: It’s All Digital
As businesses have started to move away from in-person communications with their customers whenever possible, digital marketing efforts are becoming more important than ever. Law firms can implement a few strategies to make themselves more visible to potential clients.
Meeting Your Clients Where They Are
The COVID-19 pandemic has drastically changed the business world. As remote work becomes an increasingly popular option, law firms are working hard to continue providing top-notch legal services to their clients while minimizing in-person meetings. Here are some tools that can help.
E-A-T: Understanding Google’s Algorithm and What it Means for Law Firms
Google’s ranking algorithm heavily rewards content and creators who consistently exhibit expertise, authority, and trustworthiness (E-A-T, for short). As an attorney, there are some specific strategies you can use to become more Google-friendly and visible to potential clients.
User-Centered Design: What it Means in the Context of Law Firms
As an attorney, implementing user-centered design (UCD) strategies to understand and anticipate your clients’ needs is a great way to build your business. Clients will appreciate your efforts to form genuine connections with them while providing customized legal solutions.