What is Review Spam & How Can You Fight It?
We’ve talked at length about the importance of collecting client reviews to post on Google and other various social media and directory sites, but we’ve yet to focus on the phenomenon of review spam. In this week’s post, we’ll explain what this is and what you can do about it.
4 Important Tips for Producing Your Law Firm’s Website Content
Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you are far from alone. In this post, we’ll outline some basic insights into how you […]
Should Attorneys Offer New Client Discounts?
Client acquisition is always a challenging (and changing!) element of running a business or law practice. You must constantly toe the line of charging enough to fairly compensate for the level of work performed while also offering rates that are affordable to your target demographic. For loyal and repeat clients, pricing should be fairly straight-forward […]
5 Relevant Topics for Attorneys to Post on Social Media
At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. In this post, we’ll outline five important topics your law firm can post about week […]
3 Surprising Reasons Why Your Attorney Profile Page is Important to Your Clients
When we build new websites for our clients, we always recommend including an attorney profile page. These pages not only spell out your hard-earned credentials, but they also give your practice a human face. In this post we’ll explore three reasons these pages are important that you perhaps haven’t considered.
4 Reasons Why Having Multiple Websites for Your Business is Bad News
Though it may seem like having more websites for your company offers more opportunities for your clients to find you, in reality the opposite is true. In this post we’ll explain why having just one optimized and updated website is your best bet for getting found online.
How Genuine Empathy Benefits Your Bottom Line
Oh boy. What a week. Moving on (because what else is there to do?), we’re looking at a stark difference in corporate emergency response policies and how a compassionate response can help you build genuine relationships with your client base.
The Importance of Customer Reviews
Having positive reviews about your legal practice is becoming increasingly important in the decision-making process of would-be clients. According to the individuals over at FormStack, 83% of consumers report that they no longer trust advertisements, but do trust the validity of user reviews. Our friends over at Fan & Fuel recently conducted a survey on the […]
Social Media is Important. Yes, Even For Lawyers.
As opposed to those that sell physical products, many companies that offer professional services believe that social media is simply irrelevant to their clients. While this may be true in some (i.e. extremely rare) cases, more often than not we’ve found that the medium or channel carries more weight in relevance than the actual practice of engaging […]
New Year, 5 New Logo Trends
Are you inspired to give your law firm’s visual brand an overhaul in 2018? If so, let us help you get the creative juices flowing. In the first blog post of this year, we’ll examine five design trends that are sure to turn heads and solidify your professional reputation in the industry.