To Text or Not to Text?
Just a few years ago, the idea of texting clients and prospects was largely seen as inappropriate or simply too casual. Now, it is becoming more and more acceptable or even preferable to some people. However, there are some definite drawbacks. For one, professionalism can potentially suffer via text message, as well as clear boundaries. That said, […]
The Top 3 Client Expectations You Need to Set
Most business relationships begin on a high note; you’ve found someone you can help and they seem to understand the value you provide. However, those relationships can quickly sour if you don’t set the right expectations from the get-go. The very best way to prevent client breakdowns in the future is to ensure you’re on […]
The Top 4 Elements of Successful Business Card Design
This year is quickly drawing to a close and you may be considering a facelift or update to your law firm’s visual brand elements to kick off 2018. Perhaps one of the most visible components of your printed materials is your business card. Even in the digital age, they continue to be vital for networking […]
Why Your Law Firm Needs an Answering Service & How to Choose One
We know that attorneys are busy people. You’re researching for cases, meeting with clients, drafting important documentation or contracts, filing paperwork with various agencies, appearing in court, and juggling a million other tasks that all need to be done right now. With all of that in mind, it’s no wonder you can’t answer the phone […]
How to Elevate Your Law Firm’s Brand with Unqualified Leads
It’s probably safe to say you receive a fair amount of emails and calls from people looking for an attorney who just aren’t right for your firm. Though you may see this as an inevitable annoyance, this actually presents a great opportunity to further solidify your firm’s brand in the public eye.
What is Review Spam & How Can You Fight It?
We’ve talked at length about the importance of collecting client reviews to post on Google and other various social media and directory sites, but we’ve yet to focus on the phenomenon of review spam. In this week’s post, we’ll explain what this is and what you can do about it.
4 Important Tips for Producing Your Law Firm’s Website Content
Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you are far from alone. In this post, we’ll outline some basic insights into how you […]
Should Attorneys Offer New Client Discounts?
Client acquisition is always a challenging (and changing!) element of running a business or law practice. You must constantly toe the line of charging enough to fairly compensate for the level of work performed while also offering rates that are affordable to your target demographic. For loyal and repeat clients, pricing should be fairly straight-forward […]
5 Relevant Topics for Attorneys to Post on Social Media
At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. In this post, we’ll outline five important topics your law firm can post about week […]
3 Surprising Reasons Why Your Attorney Profile Page is Important to Your Clients
When we build new websites for our clients, we always recommend including an attorney profile page. These pages not only spell out your hard-earned credentials, but they also give your practice a human face. In this post we’ll explore three reasons these pages are important that you perhaps haven’t considered.