Essential Reading
Why you should stop Googling yourself.
It doesn’t do what you think it does. In fact, what you see is quite misleading.
How people actually choose an attorney.
They go online, but they don’t go far. Most people want a lawyer very close by to help with a very specific problem.
Your website is like a houseplant.
It needs constant attention or it dies. If yours isn’t producing results, this is probably why.
Case Studies
Firm: Sarah White, Attorney at Law
Practice area: Estate
Market: Georgia
How reviews helped Sarah White become the top estate lawyer in Georgia.
How Howard Family Law made headway in a very crowded market.
How destigmatizing bankruptcy lead to big results.
Firm: Henderson Taylor Law Firm
Practice area: Personal Injury
Market: Seattle / Vancouver
Henderson Taylor achieved unparalleled search engine dominance for personal injury.
Firm: The Vern McCray Law Firm, PLLC
Practice area: Criminal Defense & Family Law
Market: Camas / Vancouver
The Vern McCray Law Firm Secures Top-Tier Search Engine Visibility with Strategic SEO for Criminal, Family, and Estate Law.
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Latest Articles
Marketing Your Law Firm in Light of the Rise of No-Click AI Overviews
The rapid rise of Google’s AI Overview feature has led to more no-click searches. Here are some strategies to help your law firm stay visible and maximize your chances of being featured in the AI Overview feature.
How to Make the Most of Your Law Firm Dashboard to Maximize the Impact of Your Marketing Efforts
Staying engaged with your law firm’s personalized dashboard allows you to make the most of your digital marketing efforts. Learn more today by discussing your content marketing goals with a skilled legal marketing strategist.
The Essential Features of a Successful Law Firm Website in 2025
The most successful and impactful law firm websites share similar features, like clear branding and intuitive navigation. Learn more about how you can maximize your law firm’s online presence and engage with more clients by taking your website to the next level.
AI vs. SEO: What Actually Drives Law Firm Rankings in 2025?
Traditional SEO tactics alone may not be giving your law firm the content marketing results you’re after. Learn more about the growing role of AI in law firm rankings and how to leverage these capabilities to your law firm’s benefit by contacting a digital marketing strategist today.
Creating a Brand Identity For Your Law Firm That Connects With Clients
Clients are drawn towards law firms that have a clearly defined and recognizable brand identity. Learn more about how to create an impactful and engaging brand identity for your law firm and welcome more clients to your practice.
Using AI to Improve Your Law Firm’s Response Times and Client Intake Processes
Smaller law firms looking to save time and energy can integrate AI tools to improve the client intake process and reduce response times. Learn more today by discussing your digital marketing goals with a knowledgeable content marketing specialist.
AI Overviews and Your Law Firm: What You Need to Know to Stay Visible
Google’s AI Overview feature is becoming a powerful marketing tool for law firms. Learn more about how to use this strategy to boost your online visibility and grow your law firm.
How AI Can Help Personalize Marketing for Law Firms Without Losing the Human Touch
There are smart ways to incorporate AI tools into your law firm’s digital marketing strategy without losing the personal touch. Learn more today by discussing your goals with a knowledgeable digital marketing strategist.
AI in Legal Marketing: What’s Ethical—And What Could Get You Into Trouble?
While AI tools can benefit smaller law firms in several ways, it’s worth identifying potential issues that could spell trouble for your law practice later on. Discuss your concerns and goals with an experienced digital marketing for law firm strategist today.
How to Optimize Your Law Firm’s Website for AI Overviews (AIO)
With the ubiquity of AI overviews (AIO), it’s essential to optimize your law firm’s website to boost your visibility and remain competitive. Learn more today by discussing your goals with a knowledgeable digital marketing strategist who understands the unique needs of law firms.
Evaluating the Best AI Tools For Small Law Firms
With the increasing availability of AI tools, it’s time for your small law firm to explore how you can use these capabilities to get the most out of your digital marketing strategy. Discuss your options with a content marketing strategist today.
How AI is Changing the Way Clients Find Law Firms Online
The rise of generative AI tools has changed the way that clients find law firms online. Here are some ways that your law firm can keep up with these trends and attract new clients while avoiding potential challenges or limitations along the way.