Essential Reading
Why you should stop Googling yourself.
It doesn’t do what you think it does. In fact, what you see is quite misleading.
How people actually choose an attorney.
They go online, but they don’t go far. Most people want a lawyer very close by to help with a very specific problem.
Your website is like a houseplant.
It needs constant attention or it dies. If yours isn’t producing results, this is probably why.
Case Studies
Firm: Sarah White, Attorney at Law
Practice area: Estate
Market: Georgia
How reviews helped Sarah White become the top estate lawyer in Georgia.
How Howard Family Law made headway in a very crowded market.
How destigmatizing bankruptcy lead to big results.
Firm: Henderson Taylor Law Firm
Practice area: Personal Injury
Market: Seattle / Vancouver
Henderson Taylor achieved unparalleled search engine dominance for personal injury.
Firm: The Vern McCray Law Firm, PLLC
Practice area: Criminal Defense & Family Law
Market: Camas / Vancouver
The Vern McCray Law Firm Secures Top-Tier Search Engine Visibility with Strategic SEO for Criminal, Family, and Estate Law.
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Latest Articles
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AI Overviews and Your Law Firm: What You Need to Know to Stay Visible
Google’s AI Overview feature is becoming a powerful marketing tool for law firms. Learn more about how to use this strategy to boost your online visibility and grow your law firm.
How AI Can Help Personalize Marketing for Law Firms Without Losing the Human Touch
There are smart ways to incorporate AI tools into your law firm’s digital marketing strategy without losing the personal touch. Learn more today by discussing your goals with a knowledgeable digital marketing strategist.
AI in Legal Marketing: What’s Ethical—And What Could Get You Into Trouble?
While AI tools can benefit smaller law firms in several ways, it’s worth identifying potential issues that could spell trouble for your law practice later on. Discuss your concerns and goals with an experienced digital marketing for law firm strategist today.
How to Optimize Your Law Firm’s Website for AI Overviews (AIO)
With the ubiquity of AI overviews (AIO), it’s essential to optimize your law firm’s website to boost your visibility and remain competitive. Learn more today by discussing your goals with a knowledgeable digital marketing strategist who understands the unique needs of law firms.
Evaluating the Best AI Tools For Small Law Firms
With the increasing availability of AI tools, it’s time for your small law firm to explore how you can use these capabilities to get the most out of your digital marketing strategy. Discuss your options with a content marketing strategist today.
How AI is Changing the Way Clients Find Law Firms Online
The rise of generative AI tools has changed the way that clients find law firms online. Here are some ways that your law firm can keep up with these trends and attract new clients while avoiding potential challenges or limitations along the way.
Unlocking the Secrets of Effective Social Media Marketing for Law Firms
Smaller law firms can benefit from a well-crafted social media marketing strategy that engages with potential clients. Learn more about the steps you can take to take your current digital marketing efforts to the next level.
Top Legal Marketing Trends for Small Law Firms and How to Get Started
An effective digital marketing strategy should be tailored to meet the specific needs of your small law firm. Discuss your goals with an experienced content marketing for law firms specialist today to learn more about the latest trends in the world of digital marketing.
Incorporating Real Value Into Your Law Firm’s Digital Marketing Strategy to Build Trust With Your Clients
Smaller law firms can add real value to their digital marketing strategies, such as educational videos and case studies, to boost their visibility. Learn more about tips for taking your content marketing strategy to the next level by contacting a digital marketing for law firms expert today.
How the Latest Google Algorithm Update Affects Your Law Firm’s Content Marketing Strategy
It’s essential to recognize how Google’s algorithm updates may affect your law firm’s content marketing strategy so you can adjust accordingly. Learn more today about developing a customized and effective digital marketing for law firms strategy that brings in more clients.
Key Google Updates in 2025 That Impact Law Firms
Google’s latest updates have reshaped how law firms are found online. Learn how AI Overviews, core algorithm changes, and E-E-A-T updates affect your SEO—and what to do next.