Case Study

Vern McCray Law Firm

Vern McCray is a highly-respected Criminal Defense, Family Law, and Estate Planning near Portland, Washington. They had historically used traditional advertising and direct mail for their marketing, but wanting to increase their reach and lead generation, they approached LegalRev for a new website and SEO campaign.

Fig. 01 — Vern McCray Law Firm — Conversion-Focused Web Design

Our objective was to create an efficient digital marketing approach and refreshed digital presence that reflected the brand promise of ‘“Treat others how you would want to be treated” and firmly position the firm as a trusted leader in their market. By optimizing their site for SEO, and implementing an integrative SEO campaign, they have had a huge increase in leads and new cases.

Fig. 02 — Vern McCray Law Firm

Vern McCray faced a competitive market in Criminal Defense, Family Law, and Estate Planning. Transitioning from traditional advertising to digital marketing required selecting the right keywords, reflecting their expertise online, and optimizing the website for user experience and conversions. After identifying the challenges, we formulated an approach to enhance Vern McCray’s digital marketing footprint in the local market:

  • Employed an integrated approach, combining content marketing, GMB optimization, backlink management, and technical SEO to position Vern McCray as an authority in their key practice areas.
  • Implemented iterative website design adhering to Google Core Web Vitals and User Experience best practices, significantly decreasing bounce rate and increasing conversions.

Challenge
Fig. 03 — Supplemental Imagery

Vern McCray have achieved search engine dominance for their services thanks to a comprehensive SEO strategy. In the last six months, this approach has resulted in more than 45 positions on Google in the coveted 1-3 positions for relevant competitive keywords.

  • Selected precise target keywords to optimize a diverse range of legal services, applying SEO tactics for Criminal Law, Family Law, and Estate Planning.
  • Transitioned from traditional marketing to an online communication strategy.
  • Created content that showcased the legal team’s extensive experience and skill, in an SEO-friendly manner.
  • Designed the website to clearly communicate expertise in three key legal areas, ensuring clear navigation and a user-friendly experience optimized for conversions.

Outcomes
Services Provided for Vern McCray Law Firm

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