Vern McCray is a highly-respected Criminal Defense, Family Law, and Estate Planning near Portland, Washington. They had historically used traditional advertising and direct mail for their marketing, but wanting to increase their reach and lead generation, they approached LegalRev for a new website and SEO campaign.
Our objective was to create an efficient digital marketing approach and refreshed digital presence that reflected the brand promise of ‘“Treat others how you would want to be treated” and firmly position the firm as a trusted leader in their market. By optimizing their site for SEO, and implementing an integrative SEO campaign, they have had a huge increase in leads and new cases.
Vern McCray faced a competitive market in Criminal Defense, Family Law, and Estate Planning. Transitioning from traditional advertising to digital marketing required selecting the right keywords, reflecting their expertise online, and optimizing the website for user experience and conversions. After identifying the challenges, we formulated an approach to enhance Vern McCray’s digital marketing footprint in the local market:
Vern McCray have achieved search engine dominance for their services thanks to a comprehensive SEO strategy. In the last six months, this approach has resulted in more than 45 positions on Google in the coveted 1-3 positions for relevant competitive keywords.
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