Articles

Category: Online Marketing

Why the Verizon Yahoo Deal Matters

Two weeks ago, telecommunications giant Verizon purchased faded internet star Yahoo for a whopping $4.8 billion. Following the announcement, many asked simply, “Why?” Though most

Organic vs. Paid Search Results

In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not)