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Legal Marketing Articles

Developing a Law Firm Marketing Strategy That Actually Works

Your law firm depends on a steady and sustainable influx of clients, so your marketing strategy should include actionable steps to support this goal. The look, feel, and tone of your website matter greatly, so set aside some time to make your site client-focused and SEO-friendly.

Essential Features of a Successful Law Firm Website

Even if you think your website is functioning well for your law practice, it’s worth taking some time to assess its effectiveness and implement small changes to maximize its performance and attract more clients.

How Clients Find and Decide to Move Forward With a Law Firm

If you are looking for ways to attract and retain more clients, examining your digital marketing strategy is the best place to start. Every detail matters, from your tone of voice to the length of time it takes you to respond to their call or email.

How Law Firms Can Make the Most of the About Page to Engage With Clients

As more website visitors are hoping to learn more about the people behind the services, your law firm’s About page is more important than ever. Creating a compelling About page is a great way to increase your conversion rate and encourage more clients to schedule an initial consultation.

5 Components of an SEO-Friendly Law Firm Website

Building, updating, and maintaining your firm’s website is an essential part of your digital marketing strategy, as websites that follow search engine optimization (SEO) best practices tend to rank higher among the search engine results and attract more potential clients.

How Law Firms Can Attract Their Ideal Clients

As you consider how to grow your law firm’s client base, it’s important to consider strategies for attracting more of the kinds of clients you hope to serve. You can start by creating a few client personas to give you an idea of the types of people you are hoping to attract.